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Senior Brand Manager, Chivas – Equity

Pernod Ricard USA

Pernod Ricard USA creates the moments that make life worth living. They are #CreatorsOfConviviality.

Position Title: Senior Brand Manager, Chivas – Equity

Location: New York, NY

At Pernod Ricard, your safety and well-being are our top priority. Pernod Ricard Policy requires that all PRUSA employees (regardless of work location or remote status) must be fully vaccinated (at least two weeks after last vaccine dose) as a condition of employment, and proof of vaccination will be required. The Company will grant reasonable accommodations based on a medical or religious reason preventing vaccination, or as otherwise required by state law.

The salary range for this role, based in New York is $124,300 to $186,500, range will vary if location is outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Who are we?

Pernod Ricard USA is the premium spirits and wine company in the U.S. The company’s leading spirits and wines include such prestigious brands as ABSOLUT ® Vodka, Chivas Regal ® Scotch Whisky, The Glenlivet ® Single Malt Scotch Whisky, Jameson ® Irish Whiskey, Malibu ®, Kahlúa ® Liqueur, Beefeater ® Gin, and Avión™ Tequila such superior wines as Jacob’s Creek ® and Brancott Estate ®; and such exquisite champagnes and sparkling wines as Perrier-Jouët ® Champagne, G.H. Mumm™ Champagne and Mumm Napa ® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at http://www.pernod-ricard-usa.com/

Working at Pernod Ricard

Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry – and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.

Benefits

Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.

Pernod Ricard USA offers an extensive benefits package that includes:

  • Product allowance to enjoy on Pernod Ricard products
  • Competitive paid Time Off Plan + Well Being Days
  • Medical, dental, vision and life insurance
  • Gym reimbursement
  • Employee Assistance Program
  • BetterUp Care wellness benefits

And much, much more! For more information regarding our offerings, please visit : PRUSABenefits.com

Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

Offers will be subject to United States local terms.

Position Summary:

The Senior Brand Manager will be responsible for leading strategic brand plan development & implementation and innovation launch plan development for Chivas. He/she will exhibit a general manager mindset and will be responsible for initiatives that build brand equity and deliver brand performance and long-term profitable growth.

This exciting role requires a dynamic and experienced Senior Brand Manager who has a strong marketing, analytical and innovation background, is consumer centric, and can balance strategy with execution to deliver results. Responsibilities include, but are not limited to the following:

  • Lead strategic planning: Partner with cross-functional and external partners on the 3-5 year strategic plan. Own and deliver the annual strategic planning process.
  • Lead agency and communications planning: Lead day-to-day relationship with creative agency and partner with cross-functional team to deliver on brand strategy and deliver on communication strategy and brand platforms that build equity and drive business performance. Brief agencies for campaign and to execute annual operating plan. Manage PR agency and influencers to drive relevant and influential placements that deliver positive brand associations and consideration.
  • Develop brand campaign, manage creative & production processes: Collaborate closely with Creative Content Director to translate global strategy and brand guardrails to US market. Collaborate with Multicultural Team to ensure cultural insights and brand values are embedded in strategy and communication plans. Develop and execute media campaigns in partnership with global/US leadership from concept to production.
  • Manage media plan and Marketing Mix Modeling (MMM): Partner with Marketing Accelerator Team in the execution of media plan, and in the measurement and continuous improvement of marketing and expenditures to deliver ROI and meet brand and portfolio KPIs.
  • Partner with Insights on research: Partner with Insights to conduct analyses/research studies to advance brand narrative and improve consumer/competitive/demand understanding.
  • Steward Innovation process: Collaborate with Innovation and Innovation Insights Team to deliver innovation strategy and pipeline, including conducting consumer research, ideation, and concept development.
  • Deliver Strategic Brand Review: Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer insights, innovation opportunities, and activation strategies.
  • Manage Brand financials & marketing budget (A&P): Ensure brand financial health and performance relative to P&L targets, A&P budgets and benchmarks, and portfolio guidance.
  • Develop People: Manage direct report(s) and train and develop team members into strong brand managers.

Major Responsibilities / Accountabilities:

  • Act as day-to-day general manager; develop brand Annual Operating Plan and Consumer Engagement Platform; Manage brand P&L, drive A&P spend guidelines
  • Support Director and VP coordination with BrandCos on asset creation; Deliver brand digital strategy/media engagement plans
  • Work with Innovation Hub on supporting brand innovation plans
  • Ensure cultural sensitivity and inclusiveness of brand programs, in coordination with Director of Multicultural & Inclusivity
  • Always-on tracking of traditional and digital media strategies / trends, demand territories and occasions, and brand perceptions

Job Requirements:

The role requires an experienced leader with strong management, analytical, organizational, and communication skills as well as the ability to collaborate effectively across functions and with external partners. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach. The ideal candidate will have the ability to marry strategy with creative by helping to lead the IAT process, develop strong and ownable brand assets and a holistic communications plan in partnership with the Creative Content Director.

  • Skills: Ability to lead and influence teams. Results-oriented and ability to communicate effectively with a wide range of stakeholders to collaborate, align, and influence the agenda. Demonstrated ability to lead a cross functional and agency working team, which includes but is not limited to the global brand owners, agencies, field marketing, sales, consumer insights, Marketing Accelerator, Finance, and other business departments, consultants, and external partners.
  • Education: Minimum Bachelor’s degree (or equivalent); MBA or advanced degree preferable
  • Experience / Background: 7+ years of business experience, preferably with experience in a senior level role in CPG, agency or advertiser with at least 2 years working on the customer side. The ideal candidate will have significant experience managing large and culturally iconic brands with large A&P spends. Must have demonstrated experience developing brand strategies grounded in insights and analytics that deliver results. Must have experience in managing and partnering with a broad set of stakeholders in matrix organization as well as external agency partners. Must have experience managing financials and business performance including budget management. Ideal candidate will have previous experience in innovation and media.

This position may travel up to 25% of the time.

Job Posting End Date:

Target Hire Date:
2022-06-17-07:00

Target End Date:

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Senior Brand Manager, Chivas – Equity

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Pernod Ricard USA

Pernod Ricard USA creates the moments that make life worth living. They are #CreatorsOfConviviality.

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