Direct to Consumer- Marcom Program Manager

At HP, we develop products, services, and experiences that make life better for everyone, every person, every organization, and every community around the globe. This motivates us – inspires us – to do what we do. To make what we make. To invent, and to reinvent.

The Marcom Program Manager Direct to Consumer will drive the CX and creative development of hp.com pages. In this role, the Marcom program manager will create the strategic vision on HP’s utilizing product marketing brief requirements, insights, and analytics to devise the experience for the print portfolio.

You are a visionary in consumer experience and have a record of accomplishment in making the complex simple. You are savvy in SEO and online customer behavior.

Responsibilities:

• Develops overarching customer journey design for all .com print pages
• Translates holistic product story into engaging and consumable online content
• Develops online creative through testing and optimization methodology to delight and engage our customers.
• Translates the overarching product story into engaging and consumable online content.
• Build the customer journey design, testing, and optimization, with the ultimate goal of delighting our customers and growing market share
• Writes and delivers clear and concise briefs for web page development
• Project manages online deliverables to ensure synchronicity with new product introductions.
• Influences the creative development of .com pages and shop pages

Qualifications

• 5+ years of experience in Marketing with a specialty in direct to consumer
• Proven ability to articulate and communicate vision and narratives.
• Demonstrated competence in influencing and inspiring XFN teams to action.
• Ability to implement product marketing frameworks to drive consistency of narrative across deliverables.
• Aptitude to synthesize data, insights, and research to develop business cases to improve
• MBA or equivalent experience preferred

About HP

You’re out to reimagine and reinvent what’s possible-in your career as well as the world around you. So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

Our history: HP’s commitment to diversity, equity and inclusion – it’s just who we are. From the boardroom to the factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative, which helps grow our bottom line. Come to HP and thrive!

About HP

You’re out to reimagine and reinvent what’s possible-in your career as well as the world around you.

Soare we. We love taking on tough challenges, disrupting the status quo,and creating what’s next. We’re in search of talented people who areinspired by big challenges, driven to learn and grow, and dedicated tomaking a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

Our history: HP’s commitment to diversity, equity and inclusion – it’s just who we are.

From the boardroom to factory floor, we create a culture where everyone isrespected and where people can be themselves, while being a part ofsomething bigger than themselves. We celebrate the notion that you canbelong at HP and bring your authentic self to work each and every day.When you do that, you’re more innovative and that helps grow our bottomline. Come to HP and thrive!