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Product Marketing Manager- Consumer Print Services and Solutions

HPCareers HP

HP aims to create engineering experiences that not only amaze, but inspire people around the world to interact and invent in ways that ultimately improve lives.

At HP, we develop products, services, and experiences that make life better for everyone, every person, every organization, and every community around the globe. This motivates us – inspires us – to do what we do. To make what we make. To invent, and to reinvent.

The Product Marketing Manager for Consumer Print Services and Solutions will drive the development of product positioning, messaging, narrative, and core content, and the launch of new experiences to differentiate HP solutions in the market. In this role, the Product Marketing Manager will create the strategic vision of HP’s differentiator for print services and solutions and partner cross-functionally with insights, Marcom, and Public Relations to deliver the vision.

You are a visionary and influencer who can stitch product, sales, and marketing needs and constraints to deliver on-target narratives that help exceeds company goals. You have a mix of technical savvy with strong storytelling to bring to life state-of-the-art technology to everyday customers.

Responsibilities:

  • Synthesizes Insights, competitive intelligence, product usage, and consolidated VOC reports on portfolio and products.
  • Defines the customer problem and works cross-functionally to ensure product-customer fit.
  • Simplifies persona development and develops buyer graphs to inform marketing content, media, and GTM strategy.
  • Sets the vision for product naming and branding architecture.
  • Delivers portfolio and product value proposition and user selling proposition.
  • Delivers launch core content, PR briefing docs, and product messaging.
  • Provides marketing/brand guidance to global and local Marcom to drive win rates for products and services.

Qualifications

  • 7+ years of experience in Product Marketing and Brand Marketing
  • Proven ability to articulate and communicate vision and narratives.
  • Demonstrated competence in influencing and inspiring XFN teams to action.
  • Mastery in writing product positioning materials and experience in partnership with marketing and PR on customer messaging.
  • Strong business acumen and experience with a deep understanding of the product, sales, and marketing constraints.
  • Ability to implement product marketing frameworks to drive consistency of narrative and launch deliverables.
  • Aptitude to synthesize data, insights, and research to develop business cases to improve customer product fit.
  • Skilled in identifying market opportunities and articulating competitive differentiators.
  • Subscription experiences a plus
  • MBA or equivalent experience preferred

About HP

You’re out to reimagine and reinvent what’s possible-in your career as well as the world around you. So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

Our history: HP’s commitment to diversity, equity and inclusion – it’s just who we are. From the boardroom to the factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative, which helps grow our bottom line. Come to HP and thrive!

About HP

You’re out to reimagine and reinvent what’s possible-in your career as well as the world around you.

Soare we. We love taking on tough challenges, disrupting the status quo,and creating what’s next. We’re in search of talented people who areinspired by big challenges, driven to learn and grow, and dedicated tomaking a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

Our history: HP’s commitment to diversity, equity and inclusion – it’s just who we are.

From the boardroom to factory floor, we create a culture where everyone isrespected and where people can be themselves, while being a part ofsomething bigger than themselves. We celebrate the notion that you canbelong at HP and bring your authentic self to work each and every day.When you do that, you’re more innovative and that helps grow our bottomline. Come to HP and thrive!

To apply for the job click here

Product Marketing Manager- Consumer Print Services and Solutions

To apply for the job click here

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HP

HP aims to create engineering experiences that not only amaze, but inspire people around the world to interact and invent in ways that ultimately improve lives.

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