Product Marketing Manager – Product Owner – Performance Solutions

Responsibilities

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.

The Product Strategy and Operations (PSO) team’s mission is to lead the change & be the driving force to turn product to market success. We do this by focusing on helping build great products, driving GTM strategy for our ever-evolving ads product and automating our processes for driving customer success and internal workflows. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients. With our family-feel, fun culture, we aspire to work hard, play hard!

TikTok seeks an experienced product marketing professional to lead go-to-market for advertising solutions for non-Ecommerce verticals in Europe. Sitting as part of the Product Strategy & Operations team, the role involves close collaboration with in-market sales, headquarter product and local product marketing teams in a high growth environment. An ability to self-motivate, prioritise and influence partners are key skills. Candidates must have experience working in digital marketing/media. This is a full-time position.

Responsibilities:
– Drive growth and adoption of advertising products in Europe; Set goals, manage launches and develop tool kits to be implemented locally. Collaborate with technical and operations teams to monitor product performance.
– Collaborate with Product Teams and Market Owners to define the product positioning and go-to-market strategy for TikTok’s Ads Performance products for non-Ecommerce verticals in Europe
– Work closely with Product Marketing Market Owners to help shape the regional product narrative across Europe and drive industry-wide recognition through collaboration with marketing and PR.
– Collect product feedback from Product Marketing Market Owners and conduct market research to act as the voice-of-customer for product teams, guiding and helping prioritise upstream development to ensure product market fit.
– Utilise data proficiently to deeply understand pain points, formulate business requirements, identify opportunities and prioritise solutions.

Qualifications

– Significant years experience working within media in a product management or product marketing capacity.
– BA/BS degree or above (or equivalent practical experience)
– Strong knowledge of Performance Solutions and Performance Measurement
– A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
– Excellent communication, presentation and analytical skills.
– Customer service orientation and experience working in a client facing capacity
– A commercial mindset with a history of delivering against stretching performance goals.

How you will progress:
Your development is as important to us as it is to you. You’ll be rewarded for hard work here, with support to get better at what you do. We work in a fast-paced project environment where change is constant. If you’re up for the challenge, you’ll have opportunities to try new things and broaden your skills quickly through exposure to the executive team and new experiences.

We are looking for creative, bold people who embrace ownership and are driven to make a positive impact on the world. If you’re excited to collaborate with diverse global teams and lead fast-paced initiatives that make a difference from day one, work with us and challenge yourself to move the world!

Apply now to start your journey to Inspire creativity, enrich life.

Equal Opportunities:
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn’t be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.
As a truly diverse company, TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.