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Product Marketing Manager, Market Owner – Branding

TikTok

As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.

TikTok seeks an experienced product marketing professional to lead go-to-market for advertising solutions in Europe. Sitting as part of the Product Strategy & Operations team, the role involves close collaboration with in-market sales, headquarter product and local product marketing teams in a high growth environment. An ability to self-motivate, prioritise and influence partners are key skills. Candidates must have experience working in digital marketing/media. This is a full-time position.

Responsibilities:
– Drive growth and adoption of products in market. Collaborate with Regional Product Marketing Managers, sales and account management teams to ensure smooth operational execution
– Collaborate with Local Sales, Regional & Global Product Marketing Managers to define the product positioning and go-to-market strategy for TikTok’s ads products in a market.
– Work closely with Regional & Global Product Marketing Managers to identify market needs and generate relevant localised narratives, solutions, and packages – Collaborate with cross-functional teams to bolster the product narrative via local events, comms and PR
– Collect product feedback from the local teams to help prioritise upstream development and ensure product market fit.
– Implement sales training and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledge.
– Build in-depth key accounts and agency partnerships, through collaboration with local sales, marketing and PR. Participate in major pitches and industry events.

Qualifications

– 5+ years experience working within media in a marketing or product marketing capacity.
– BA/BS degree or above.
– Strong knowledge of media sales and marketing processes and technologies. (e.g. Auction/Programmatic, brand/performance measurement, adtech/martech)
– Excellent innovation and creative problem-solving skills
– Experience developing marketing strategies and/or business plans
– Strong knowledge of the local market across verticals and agencies
– A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change
– Excellent communication, presentation and analytical skills.
– A commercial mindset with a history of delivering against stretching performance goals

How you will progress:
Your development is as important to us as it is to you. You’ll be rewarded for hard work here, with support to get better at what you do. We work in a fast-paced project environment where change is constant. If you’re up for the challenge, you’ll have opportunities to try new things and broaden your skills quickly through exposure to the executive team and new experiences.

We are looking for creative, bold people who embrace ownership and are driven to make a positive impact on the world. If you’re excited to collaborate with diverse global teams and lead fast-paced initiatives that make a difference from day one, work with us and challenge yourself to move the world!

Apply now to start your journey to Inspire creativity, enrich life.

Equal Opportunities:
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn’t be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.
As a truly diverse company, TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.

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Product Marketing Manager, Market Owner – Branding

To apply for the job click here

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TikTok

As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.

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