Sr. Manager – Acquisition Marketing

You Lead the Way. We’ve Got Your Back.

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible – and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.

We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Global Consumer Services Group (GCSG) is responsible for growing our consumer business worldwide, strengthening our global leadership position in the premium space, and delivering exceptional, differentiated customer experiences. GCSG comprises local sales and marketing, travel and lifestyle services, and global consumer products including lending, co-brands, and premium products and benefits.

The US Consumer & Global Premium Services organization (USC& GPS) is part of the Global Consumer Services Group (GCSG) and is responsible for making membership essential by creating and delivering world class marketing through the sourcing and delivery of relevant, differentiated products & benefits that drive demand and inspire engaged card members to deepen loyalty. The Cobrand Partnership Marketing Team within Consumer Marketing Services is focused on driving growth and engagement amongst our largest cobrand partner products.

The Senior Manager, Hilton Cobrand Acquisition Marketing will be responsible for developing and enhancing marketing strategies to drive Hilton Cobrand Card growth in Hilton and Amex channels, including: owning the strategy, development, and execution of direct marketing within Hilton channels for broadscale and targeted campaigns, and acting as an advocate for Hilton co-brand acquisition marketing across all Amex-owned channels. This candidate will also lead the overall Consumer portfolio acquisition offer strategy, calendar, launches, and performance.

This role is for someone with a passion for marketing, an enthusiastic, “problem solving” approach to success and a true collaborative spirit. It is an exciting opportunity for a high performing candidate to create innovative marketing strategies from white-space and be part of the team that charts our course with a dynamic and evolving partnership.

Job Responsibilities:

• Develop and execute strategy for Hilton Consumer cobrand prospect acquisition across Hilton e-mail and direct mail channels, in partnership with Hilton
• Serve as the point-person across Amex teams to bring the Hilton Acquisition Marketing strategy and vision to life across Amex channels such as site, affiliate, paid media, etc.
• Lead acquisition offer strategy, including test & learn plan, as well as in-campaign performance and post-campaign analysis
• Oversee campaign management activities including execution, forecasting & budget management; optimize campaigns through segmentation, creative and offer testing
• Continuously understand marketing results and key drivers, using insights to inform strategy; share results and key insights with stakeholders and leadership
• Build strong, collaborative relationships with key cross-functional partners such as: Hilton, Product, Legal, Compliance, Risk, Finance, Capabilities and Marketing Channel Partners
• Manage 3 Analysts/Senior Analysts

Minimum Qualifications

• 5+ years of professional marketing experience; acquisition marketing and/or external partnership marketing experience a plus
• Strong relationship building and partner management experience. You are a person who goes out and proactively collaborates, seeks input and understands others’ goals
• Fast learner who thrives in a dynamic, fast-paced and ever-changing environment with the ability to deliver innovative ideas
• Ability to think strategically and creatively in white space but also can develop and execute solutions that drive meaningful, measurable results
• Analytical thinker with solution-based mindset and ability to leverage data to inform decision-making
• Clear and articulate communicator with the ability to influence and negotiate successfully with both internal and external partners
• A “can do” positive attitude and willingness to pivot in the face of change quickly
• Passionate people leader with a proven interest in coaching and developing others; previous people leadership experience preferred
• BA/BS Required, MBA preferred

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

If the role you are applying for is designated as hybrid or onsite, you will be required to demonstrate that you have completed your primary COVID-19 vaccination series (i.e., 2 doses for Moderna/Pfizer and 1 dose for J&J) in order to work in or visit any of our offices. This requirement is subject to legally required accommodations.

US Job Seekers/Employees – Click here to view the “EEO is the Law” poster and supplement and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.