Manager, Lead Nurture and Conversion

Job title: Manager, Lead Nurture and Conversion

Company: The University of Sydney

Job description:

• An exciting opportunity to manage large-scale direct email and SMS communications plans to effectively engage with prospective students from enquiry through to conversion for student recruitment
• Opportunity to oversee the team’s optimisation and integration of email campaign software tools and utilisation of data for student recruitment communications
• Base Salary $140,913 – $148,684 plus 17% superannuation

About the opportunityThe Manager, Lead Nurture and Conversion will provide overall program management and guidance on the implementation of the Sydney Future Students lead nurture and conversion plan across international and domestic markets. Working with the Director, Faculty Partnerships and Recruitment Services and Senior Leadership team, the Manager will build on the team’s direct email and SMS plan to deliver an integrated journey from first enquiry to commencing enrolled student.Leading a team of direct email and SMS communications specialists, the Manager, Lead Nurture and Conversion plays a pivotal role in ensuring the University remains a market leader in student recruitment.This dynamic role will see you combining your skills in direct email and SMS communications and student recruitment, including customer journey mapping, email and SMS campaign execution, data and customer relationship management (CRM) software to ensure prospective students receive the right information at the right time. You will collaborate with key student recruitment stakeholders to develop and ensure the delivery of an annual, large-scale direct communications plan and lead nurture and conversion schedule.About you

• extensive experience in and detailed knowledge of direct email and SMS communications strategy and execution
• a strong track record in conceptualising email and SMS client communications aimed at diverse markets
• outstanding project management skills with exceptional attention to detail and an ability to simultaneously manage competing deadlines
• extensive knowledge and experience using email platforms like Campaign Monitor and Mailchimp with an ability to guide process improvements and innovations in relation to automation, segmentation and personalisation
• detailed understanding of other direct communications touchpoints with the capacity to conceptualise and implement innovative lead nurture and conversion initiatives
• exceptional communications skills both written and verbal
• outstanding analytical skills, with an ability to benchmark and to deliver new insights and recommendations about prospect behaviour and engagement
• extensive experience communicating requirements of the Salesforce platform to effectively map the customer journey and facilitate successful integration with campaign communication platforms to improve the timeliness and relevance of communications
• experience using campaign platforms to inform reporting and optimisations for the customer experience and journey.
• a successful track record of maintaining positive stakeholder relationships and teams to ensure high levels of excellent service delivery
• an experienced people leader who enjoys guiding best practice and facilitating your team to reach their full potential.

The successful candidate will need to work closely with teams across Sydney Future Students, as well as a range of teams including Student Administration Services and Marketing and Communications, and other relevant University portfolios to ensure an integrated approach to prospective student lead nurture and conversion communications.Sponsorship / work rights for AustraliaYou must have unrestricted work rights in Australia for the duration of this employment to apply. Visa sponsorship is not available for this appointment.Pre-employment checksYour employment is conditional upon the completion of all role required pre-employment or background checks in terms satisfactory to the University. Similarly, your ongoing employment is conditional upon the satisfactory maintenance of all relevant clearances and background check requirements. If you do not meet these conditions, the University may take any necessary step, including the termination of your employment.EEO statementAt the University of Sydney, our shared values are and we strive to be a place where everyone can thrive. We are committed to creating a University community that thrives through diversity and reflects the wider community that we serve. We deliver on this through our commitment to , evidenced by our people and culture programs, as well as key strategies to increase participation and support the careers of , , , , and those who identify as . We welcome applications from candidates from all backgrounds.We are proud to be recognised as an Australian Workplace Equality Index (AWEI) Gold employer. .How to applyApplications (including a cover letter, CV, and any additional supporting documentation) can be submitted via the Apply button at the top of the page.For a confidential discussion about the role, or if you require reasonable adjustment or support filling out this application, please contact Kristy Fairweather, Recruitment Operations, by email toCopyright The University of SydneyThe University reserves the right not to proceed with any appointment.Click to view the for this role.Applications CloseMonday 04 November 2024 11:59 PMCompanyThe University of Sydney was established in 1850 and is consistently recognised, both locally and internationally, for its outstanding teaching and research excellence. Sydney alumni include Prime Ministers, Governor Generals, Nobel Prize winners and leaders in every field of endeavour.The University offers a comprehensive range of courses, including a number of disciplines unique in Australia. Teaching is spread across nine different state-of-the art campuses, located across New South Wales.The University of Sydney’s commitment to excellence in research has resulted in an outstanding record in national competitive funding and underpins an approach to teaching which has won nominations for excellence and resulted in high student satisfaction ratings. The University has 78 research centres and institutes and is home to three ARC Centres of Excellence.The teaching, research and cultural life of the University is supported by extensive facilities, including the largest library collection in the Southern Hemisphere, the world-class Nicholson Museum of archaeological antiquities, the Macleay Museum of natural history and ethnographic collections and the University Art Gallery. Its outstanding sporting and recreation facilities provide a training centre for students and Olympic athletes.The University of Sydney is a key member of the Group of Eight Australian major research-intensive universities, and the Worldwide Universities Network.CampusesThe University of Sydney has nine official campuses.1. Camperdown/Darlington Campus.2. Cumberland Campus. Home to the Faculty of Health Sciences (based in Lidcombe).3. Mallett Street Campus. Home of the Sydney Nursing School.4. Sydney Conservatorium of Music Campus. In Macquarie Street, central Sydney.5. Rozelle Campus. Home to Sydney College of the Arts.6. Surry Hills Campus. Home to the Faculty of Dentistry.7. Camden Campus. Contains facilities connected to the Faculty of Veterinary Science and the Faculty of Agriculture and Environment.8. Burren Street Campus. Facilties are currently under development.9. Sydney Medical School campuses. These include the School of Rural Health (in Dubbo and Orange), the Royal Prince Alfred Hospital, Concord Hospital, Westmead Hospital, the Children’s Hospital at Westmead, Nepean Hospital, Northern Clinical School, Sydney Adventist Hospital, Broken Hill University Department of Rural Health, and Northern Rivers University Department of Rural Health.FacultiesThe University of Sydney has 16 faculties.1. Agriculture and Environment2. Architecture, Design and Planning3. Arts and Social Sciences4. Business (Business School)5. Dentistry6. Education and Social Work7. Engineering and Information Technologies8. Health Sciences9. Law (Sydney Law School)10. Medicine (Sydney Medical School)11. Nursing and Midwifery12. Pharmacy13. Science14. Sydney College of the Arts15. Sydney Conservatorium of Music16. Veterinary ScienceNumber of EmployeesFull-time employees: 7616For more information, please visit:Company info Telephone +(61) 2 9351 2222 Location UNIVERSITY OF SYDNEY
NEW SOUTH WALES
2006
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Expected salary: $140913 – 148684 per year

Location: Camperdown, NSW

Job posting date: Wed, 23 Oct 2024 04:54:27 GMT

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