Digital Marketing Manager

Job title: Digital Marketing Manager

Company: UBS

Job description: Business DivisionsGlobal Wealth ManagementYour roleAre you a passionate marketing professional with strong knowhow in content marketing? In this role you will
1. Make the company’s online business growth strategy, and set the goal of achieving rapid growth;
2. Responsible for all-channels acquisition in online and offline regional, including regional expansion, digital marketing, marketing fission, etc., so as to improve customer acquisition ability and reduce customer acquisition cost;
3. Quantify the annual or quarterly growth targets reasonably and effectively, and ensure the phased customer growth effect through different matrix means;
4. Guide/analyze operational core data such as customer characteristics (including potential customers), behavior path, conversion rate, activity effect, etc., and provide data feedback optimization suggestions, so as to promote the revenue of marketing activities and ensure the growth of customer volume;
5. Be responsible for the acquisition and distribution of traffic from various platforms, and carry out the promotion scheme planning of various channels and platforms for various products of enterprise services;Function CategoryMarketing and CommunicationsJoin usAt UBS, we embrace flexible ways of working when the role permits. We offer different working arrangements like part-time, job-sharing and hybrid (office and home) working. Our purpose-led culture and global infrastructure help us connect, collaborate, and work together in agile ways to meet all our business needs.From gaining new experiences in different roles to acquiring fresh knowledge and skills, we know that great work is never done alone. We know that it’s our people, with their unique backgrounds, skills, experience levels and interests, who drive our ongoing success. Together we’re more than ourselves. Ready to be part of #teamUBS and make an impact?Contact DetailsUBS Recruiting ChinaYour teamYou’ll be working in the UBSQ marketing team in Shenzhen Qianhai. We provide the international WM platform and the more experience on Wealth Management. As a Acquisition specialist, you’ll play an important role in acquisition goals.Your expertise1. Bachelor degree or above, 8 years or above working experience in Internet marketing acquisition;
2. The ability to develop and lead an client acquisition/ growth program with cross-industry partner;
3. Proficient in the online operation mode of customer growth and various new media marketing, have experience in the operation of Internet financial customer growth projects, and have experience in building a growth model from 0-1;
4. Familiar with the work of independent App growth, including accurate delivery, effect improvement, etc., and practical operation experience of private domain traffic such as WeChat official account;
5. Excellent data analysis ability and logical thinking, good at using data to drive demand or guide decision-making;
6. Have operational thinking and keen customer understanding and insight, good communication skills and execution, and be result-oriented;
*#LI-TW1About usUBS is the world’s largest and only truly global wealth manager. We operate through four business divisions: Global Wealth Management, Personal & Corporate Banking, Asset Management and the Investment Bank. Our global reach and the breadth of our expertise set us apart from our competitors.With more than 70,000 employees, we have a presence in all major financial centers in more than 50 countries. Do you want to be one of us?Your Career ComebackWe are open to applications from career returners. Find out more about our program on .How we hireThis role requires an assessment on application. Learn more about how we hire: www.ubs.com/global/en/careers/experienced-professionals.html

Expected salary:

Location: Shenzhen, Guangdong

Job posting date: Sun, 09 Jun 2024 01:43:28 GMT

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