Sr. Manager, Growth Marketing, Amp

DESCRIPTION

Job summary
Want to build the future of live audio? Join Amazon’s newest mobile app, Amp, where anyone can host live radio shows with the music they love. Currently in beta in the US, Amp’s evolving how people discover and share music. Create a show, call-in, or bop along to some tunes no subscription, additional hardware, or editing needed.

As part of an agile team, you will be working in a startup atmosphere while being able to leverage the resources of a Fortune-500 company. Amp is on the bleeding-edge of consumer-facing products, where every team member is a critical voice in the decision-making process. We build systems that will be distributed around the world, spanning mobile apps and voice-forward experiences on Amazon Echo devices, powered by Alexa. Amp products support our mission of delivering audio entertainment in new and exciting ways that creators and listeners will love.

The Amp team is looking for team members across a variety of functions, including software engineering/development, product, marketing, design, and more. Come make history, as we expand and launch Amp for millions of listeners.

Amp is looking for a strategic, creative, and analytical Sr. Manager, Growth Marketing to drive awareness, engagement, and acquisition initiatives. You will drive these initiatives across a variety of channels including paid media , SEO/ASO, engagement marketing and funnel optimization to grow our business. This key role will provide the right candidate the opportunity to shape growth initiatives and contribute to building a business from the ground up in a true startup environment. You will be responsible for leading our team to maximize return on spend, optimize conversion, and build audiences from scratch.

Success in this role requires a data-driven approach to driving continuous improvement, including optimizing budgets, channels, creative, markets, and platforms to accelerate growth at scale. You are creative, yet technical, and have shown the ability to identify new growth channels and innovate smart hacks. You love data and are comfortable working with designers, engineers, product managers, and other marketers to get things done. The position will utilize a combination of A/B testing, funnel experimentation, paid media, and retention mechanisms to drive topline KPIs. Successful candidates will possess a deep understanding of growth tactics and strategies, along with experience in digital marketing overall.

This role can be based in Los Angeles, New York, or Atlanta.

Key job responsibilities
• Drive customer acquisition optimization efforts by managing a team of performance marketing channel experts, analysts, and agency partners to scale paid and unpaid marketing campaigns across major and emerging growth channels
• Establish data and attribution models to inform growth forecasting and underpin performance marketing initiatives
• Drive strategic deployment of A/B and multivariate tests to optimize conversions and other performance and product marketing metrics
• Contribute to the ad creative process and drive creative performance learnings
• Work across teams and effectively manage customer data to build new and unique addressable segments
• Own measurement analysis for traditional as well as unconventional growth initiatives
• Collaborate and build relationships with marketing and advertising teams across Amazon

BASIC QUALIFICATIONS

• 10+ years of professional non-internship marketing experience
• 5+ years of experience directly managing others
• Experience using Microsoft Excel to manipulate and analyze data
• Experience using data and metrics to measure impact and determine improvements
• Experience driving direction and alignment with cross-functional teams
• Experience directly managing teams
• Experience presenting metrics and progress to goal to senior leadership

PREFERRED QUALIFICATIONS

• 9+ years full funnel cross-channel performance marketing experience including paid and organic search, social, and display advertising, as well as lifecycle marketing; proven ability to significantly drive engagement and conversion.
• Bachelor’s Degree in Marketing, Analytics, Economics, or related field. Or, equivalent professional experience
• Experience managing and motivating high-performing marketing teams
• Ambitious, action-oriented self-starter with demonstrated ability and willingness to roll up sleeves and execute to get the job done
• Strong drive for results, with the ability to manage independently and take calculated risks
• Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities
• Demonstrated ability to build strategic relationships with and influence stakeholders at multiple levels of an organization to deliver complex projects
• Proven analytical and quantitative skills, with an ability to clearly convey key insights from analysis
• Experience working in entertainment, music, gaming, mobile, or at a B2C product/service

“Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction record.”

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.