Position at MediaCom
MEDIA FUTURES GROUP
Title: Director, Creative Strategy
Location: New York
Reports to: TBD
Position Type: Full-Time
Google via Media Futures Group – A little about us:
Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.
The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.
The convergence of expertise and excellence makes MFG the most progressive and exciting team in advertising and media, globally. The characteristics of successful MFG team members are that they are highly collaborative, intellectually curious and constantly reach for excellence.
MFG is committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviors that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. We are constantly challenging ourselves to find new ways to deliver on those commitments through our community groups, mental health allyship, and a work environment that is conducive to our teams feeling included and supported. This is a team empowered by limitless possibilities.
About the role / Some of the things we’d like you to do:
The Creative Strategy team provides the constraints necessary for creative ideas and executions to thrive. You’ll do that by being:
Relentlessly curious in your approach to data and research
An extreme reductionist in finding a singular and potent insight
Innately inventive in your ability to translate strategic territories into creative media ideas and thought starters
A world builder for creative concepts to ensure ideas stretch to meet the demands of a fragmenting media landscape
As Creative Strategy Director, you will play a pivotal role in isolating strategic territories for creative media – including custom partnerships, content programs, and new data-powered dynamic solutions.
Work in partnership with all senior MediaCom leads on the Client business to develop communications solutions that deliver Client business goals
Responsible for the strategic foundation for all Client plans. Understand and execute strategic contributions throughout the MediaCom process from insights to strategy, strategy briefing to planning, plans to activations, activations to measurement, measurement to performance assessments, and assessments to action plans
Mine insights to develop target definition, consumer journey, brand purpose work. Build on the Consumer Journey to craft strategically sound content strategies and related measurement plans Provide thought leadership and seek out inspiration from the outside world, to enhance the strategic planning capabilities of the wider account team
Monitor and ensure the integration of strategy throughout the delivery process; demonstrate the ability to take action (or engage with others to do so) to modify/course-correct as needed to ensure the integrity of the plan and deliverables
Using personal experience as well as global best practices, cases and learning, define a strategic standard for success/excellence for Client business. Align with Client lead to develop a learning plan to cascade and train all key Client-side functional leaders, team directors, and staff
Lead Integrated Agency Team (IAT) initiatives, curate inspiring think shops with cross function brand marketing team
Fluency and agility to quickly develop communications strategies that provide clear and actionable objectives and channel roles/deliverables. Lead, manage, and inspire strategy staff
About yourself / Requirements:
Comfortable, confident and assertive working with senior global clients and agency partners; communicate with authority and gravitas in writing, in speech and in person. Able to respectfully challenge and motivate the client with credibility
Previous work experience in strategic role in marketing/communication fields to ensure a more holistic application of strategy (e.g. not just in media planning). Prior experience in advertising, digital and/or direct marketing desired
Genuinely curious and interested; ask the right questions, show a passion for understanding our clients’ ambitions, audiences, businesses and brands
Highly collaborative with internal teams, external partners, and clients across multiple disciplines including (but not limited to) brand planning, comms, research and insight, media strategy, and CRM; a welcome, valued presence on every call/in every meeting
Inspire the team to continually find ways to improve and see both accomplishments and opportunities in a fast-moving environment
Highly confident and skilled at applying relevant planning tools and resources e.g. TGI, Touchpoints, WARC, GWI, Google Analytics
Ambitious & motivated, willing to take proactive ownership of high-profile projects and tackle significant client challenges
Organized and structured, with strong attention to detail; an effective, efficient working style. Culturally agile to work with a diverse range of skills and backgrounds around the world.
8+ years previous senior level marketing experience from a full-service advertising, digital creative agency or in-house creative department; at least 5+ solid experience working in a strategic capacity with heavy channel/media integration and interaction
Prior experience in Strategy or Insight roles with a proven record of gathering data for insights and generating strategic frameworks
A passion (and an eye) for good creative work
A constant interest in culture and marketing trends
Strong influential skills, confidence in client meetings and a proven ability to sell (not just craft) strategies
An understanding of (digital) media planning and how data can power creative executions
Working knowledge of Strategy tools (YouGov, Warc, Insights Finder, Mintel, etc..)
Solid knowledge and experience in applying strategy to channel marketing
What you can expect from us:
A culture of resilience – populated with smart and creative thinkers. Encouragement to develop and push for an innovative outlook for each campaign, and plan
An environment where we celebrate the discomfort that comes with thinking outside the box.
Opportunities to work in a fully integrated comms strategy organization, where we are reimagining the way things are done
About MediaCom:
Welcome innovators, initiative takers and instigators. We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries. We have a global client roster that’s the envy of our peers; Dell, Adidas, Coca-Cola, Mars, JP Morgan Chase, P&G, Richemont and Sony to name but a few.
We help brands unlock growth through media. Our Systems Thinking approach combines data, technology and creativity to design communication strategies that build brands and generate sales. We’re part of WPP, the world’s largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business. All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.
But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy. We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients. We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why we are open environments that celebrate differences.
Do you want to work with smart, creative, enthusiastic people? So do we. Welcome to MediaCom!
www.mediacomusa.com
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https://www.linkedin.com/company/mediacom
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
