Business Marketing Manager (Philippines)
TikTok
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.
The successful candidate will:
1. Develop and implement B2B marketing strategy to grow TikTok’s advertising business in the Philippines
2. Develop messaging, narratives and collaterals to engage advertisers in the Philippines (including large brands, SMBs and agencies)
3. Work closely with regional and global marketing teams to localise strategies and campaigns for the Indonesia market
4. Work closely with sales, PR, product and other cross-functional teams to drive marketing programs in Philippines
5. Develop local industry, customer and market insights to shape business strategy
6. Activate integrated marketing campaigns including events, PR, advertising, social media and industry partnerships
Qualifications
PREFERRED QUALIFICATIONS:
1. 8+ years of experience in marketing, communications, consulting or business strategy
2. Experience in media, advertising or technology industries
3. Excellent written and verbal communications in English. The successful candidate will be required to work with partners in the Philippines in local language and hence language skills in Tagalog will be an advantage
4. Track record of working with and influencing sales & other cross-functional teams
5. Experience developing integrated marketing strategies and executing go-to-market plans
6. Strong understanding of TikTok’s solutions, the advertising industry and the Philippines market
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