Sr. Partner Marketing Manager ISV Partners

DESCRIPTION

Job summary
Are you looking for a role that challenges both your creative skills as well as your analytical abilities? If so, look no further. Amazon Web Services (AWS) is seeking an experienced Senior Partner Marketing Manager to build awareness, create demand, and drive revenue with a select group of strategic ISVs. We are building a new team and discipline with an enhanced focus on converting co-marketing generated leads to joint revenue attainment. Come be a part of a team where people matter, results matter, and where individuals believe in the power of collaboration.

In this Senior Partner Marketing Manager role, you will develop and nurture co-marketing partnerships with ISVs in order to: drive differentiated brand awareness; acquire new customers; and grow existing customers for solutions which run on AWS. You will also educate the partner on AWS marketing tools, resources and available AWS funding programs.

The ideal candidate will have experience working at or with partners including ISVs, SIs, or Resellers with a proven track record of driving measurable business impact for partners through joint demand generation activities. Ability to define customer outreach tactics aligned to the ISV sales and marketing goals is critical along with the data-driven performance management skills. You should be detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity. A solid understanding of cloud concepts and the cloud market landscape is also important.

Key Responsibilities:
• Define and execute “best-in-class” co-marketing plans with strategic ISVs to effectively drive awareness and adoption of ISV solutions that run on AWS.
• Oversee ISVs demand generation campaigns to generate a healthy marketing driven sales funnel including leads, opportunities, pipeline, and wins.
• Develop campaign project plans, including: goals, messaging, calls to action, marketing channels, lead nurture strategies, and joint success metrics.
• Gain the sponsorship and commitment of senior ISV leaders, to align resources and execute co-marketing plan with AWS.
• Secure ISV commitment to drive execution of joint and ISV-led co-marketing activities in support of ISVs revenue goals with AWS.
• Work closely with AWS Product Marketing, Field Marketing, and Partner Development Managers to identify priorities and ISV marketing initiatives.
• Define success metrics for joint campaigns with ISVs and track results across all stages of the sales funnel including leads, opportunities, pipeline, and wins.
• Champion a “test and learn” approach to increase yield, manage partner MDF budgettracking return on marketing investment (ROI) and ISV’s success.
• Be an advocate of ISVs inside of AWS organization and assist in progressively improving marketing contribution to the ISV’s business.

About Us
Inclusive Team Culture
Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Work/Life Balance
Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Mentorship & Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.

Key job responsibilities
• Define and execute “best-in-class” co-marketing plans with strategic ISVs to effectively drive awareness and adoption of ISV solutions that run on AWS.
• Oversee ISVs demand generation campaigns to generate a healthy marketing driven sales funnel including leads, opportunities, pipeline, and wins.
• Develop campaign project plans, including: goals, messaging, calls to action, marketing channels, lead nurture strategies, and joint success metrics.
• Gain the sponsorship and commitment of senior ISV leaders, to align resources and execute co-marketing plan with AWS.
• Secure ISV commitment to drive execution of joint and ISV-led co-marketing activities in support of ISVs revenue goals with AWS.
• Work closely with AWS Product Marketing, Field Marketing, and Partner Development Managers to identify priorities and ISV marketing initiatives.
• Define success metrics for joint campaigns with ISVs and track results across all stages of the sales funnel including leads, opportunities, pipeline, and wins.
• Champion a “test and learn” approach to increase yield, manage partner MDF budgettracking return on marketing investment (ROI) and ISV’s success.
• Be an advocate of ISVs inside of AWS organization and assist in progressively improving marketing contribution to the ISV’s business.

About the team
Inclusive Team Culture
Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Work/Life Balance
Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Mentorship & Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.

BASIC QUALIFICATIONS

• BA/BS in marketing, business, computer science or equivalent experience
• 7+ years of business-to-business relevant field marketing, channel marketing or product marketing experience within the high-technology industry
• 5+ years hands-on experience in channel marketing or business development designing and executing results based joint marketing plans in support of strategic partnerships

PREFERRED QUALIFICATIONS

• Experience in a business-to-business (B2B) environment, developing business plans and executing joint marketing strategies with ISVs, Resellers, or SIs for cloud services or software enterprise preferred
• Deep understanding of and experience managing marketing and sales lead funnels, from leads to revenue.
• Excel at cross-group collaboration, creative thinking, problem solving and have a bias for action.
• Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business.
• Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible.
• Proven experience finding creative ways to do more with less, and a track record of delivering long-term growth ideas.
• Written and verbal communication skills with an innate attention to detail. Project management skills with experience gaining consensus and driving deliverables with stakeholders inside and outside the organization.
• Willing to travel to meet with partners, sales leaders and attend events.
• Meets/exceeds Amazon’s leadership principles requirements for this role
• Meets/exceeds Amazon’s functional/technical depth and complexity for this role

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
The base pay range for this position in Colorado is $118k – 160k per year; however, base pay offered may vary depending on job-related knowledge, skills, and experience. A sign-on bonus and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. This information is provided per the Colorado Equal Pay Act

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.