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Sr. Partner Marketing Manager, Advertising and Marketing Technology , Industry Partner Marketing


Our mission: To be Earth's most customer-centric company.


Job summary
Amazon Web Services (AWS) is seeking a highly capable, self-directed Partner Marketing Manager, to help drive customer adoption of the AWS Cloud through our advertising and marketing technology partner community. If you have a passion for the cloud, love helping partners reach their full potential, and are an expert in designing and implementing joint marketing plans with partners in the industry – then we’re looking for you.

In the Sr. Partner Marketing Manager role, you will develop a deep understanding of the AWS partner ecosystem for advertising and marketing technology – defining and executing a global partner marketing plan focused across industry solution areas such as customer data platforms, data collaboration and identity, advertising intelligence, advertising platforms, and customer experience. You will build and deliver solution-oriented partner marketing messaging, thought leadership content, awareness activities, digital campaigns, demand generation programs, and events that enable advertising and marketing technology partners to acquire new customers, retain and grow existing customers, and deliver revenue growth of AWS services. You will monitor, manage, and support utilization of marketing development funds (MDF) and develop metrics to link ROI to spend activity. You will act as the primary marketing contact for technology partners worldwide and will collaborate with consulting partners where they can advance your initiatives.

This role requires strong collaboration and relationship-building skills as you will be required to partner with extended industry marketing teams, global and regional partner marketing teams, and the partner sales organization to execute partner marketing programs globally. You will be the voice of these partners’ marketing needs to internal stakeholders and will share best practices across regions. In addition, you will manage outside vendors to execute programs and achieve goals.

This is a unique opportunity to play a key role in an exciting, incredibly fast-growing business. The ideal candidate will have deep knowledge of the marketing technology and/or advertising technology industry, as well as experience developing thought leadership and executing marketing activities together with partners. Demonstrated data-driven marketing experience and ability to effectively communicate with some of the most agile technology companies in the industry, including both technical and non-technical audiences, are critical. You should be detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities. A solid understanding of cloud architecture and the cloud landscape are critical to this role.

Position may be located in Boston, MA, or near any Amazon/AWS U.S. Corp office only. Relocation offered from within the US only to these locations.

Key job responsibilities
• Develop and execute best-in-class marketing plans and programs that can be executed across different partner tiers to effectively drive end-customer awareness and adoption of partner solutions
• Craft and refine our partner message for the advertising and marketing technology industry, and work closely with top AWS partners to build joint value proposition messaging and marketing content, including blog posts, webinars, events, whitepapers, ebooks, web/digital assets, and other campaign materials
• Build detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, demand generation, follow-up activities, and success metric tracking.
• Work closely with advertising and marketing technology Partner Business Development leaders to identify priorities and partner marketing initiatives for global execution or for regional delivery and local activation.
• Develop event strategy, success criteria, and metrics for AWS participation in advertising and marketing technology industry and partner events.
• Act as the industry subject matter expert for strategic advertising and marketing technology partners and advocate for their inclusion in programs across AWS that provide mutual benefit.

About the team
Inclusive Team Culture

Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Work/Life Balance

Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Mentorship & Career Growth

Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.


• 7+ years experience in partner marketing, product marketing, and demand generation in high-technology companies
• 7+ years of experience in the advertising and/or marketing technology industry
• Bachelor’s degree in marketing, business, communications, or relevant field of study


• Possess an expert understanding of how to drive business and marketing with and through the partner ecosystem
• Experience in a business-to-business (B2B) environment, high-tech products/services required; enterprise software experience preferred
• Ability to craft impactful messaging that captures the attention of the C-Suite and compels engagement with AWS and our partners
• Demonstrated experience in working with sales leaders in driving pipeline and revenue
• Excel at cross-group collaboration, creative thinking, problem solving and have a bias for action
• Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
• Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible
• Very strong written and verbal communication skills with an innate attention to detail
• Strong project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization
• Familiarity with Salesforce and other marketing software
• Demonstrated success in marketing roles that are partner-facing and field-facing
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience building global partner marketing strategies and programs
Meets/exceeds Amazon’s leadership principles requirements for this role
Meets/exceeds Amazon’s functional/technical depth and complexity for this role

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

The base pay range for this position in Colorado is $100k – 160k per year; however, base pay offered may vary depending on job-related knowledge, skills, and experience. A sign-on bonus and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. This information is provided per the Colorado Equal Pay Act.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

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Sr. Partner Marketing Manager, Advertising and Marketing Technology , Industry Partner Marketing

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Our mission: To be Earth's most customer-centric company.

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