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Product Marketing Manager, Camera Platform



Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live, learn, and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

The Product team uses creativity, insights, and operational excellence to steer our product vision across Snap Inc. This team of designers, scientists, product managers and product marketers work in a highly collaborative environment to build the products and experiences that bring our community together in new and special ways.

We’re looking for a Product Marketing Manager to help drive the GTM launch of Snap’s AR development software and technologies. Working closely with our Camera Platform and Lens Studio teams you’ll collaborate with cross-functional team members to develop the strategy and go-to-market launch of Snap’s AR development software, technologies, and help grow our ecosystem of AR creators and developers. 

The ideal candidate will be able to earn the trust of cross-functional partners in Product Management, Engineering, Marketing, and other teams. The ability to source robust feedback to inform the roadmap of emerging AR technologies, help set goals for the success and adoption of features, and coordinate with key partners to meet product goals. 

What you’ll do:

  • Work closely with product leaders and cross-functional teams on initiatives to define the vision of where we want to go, how we get there and the tradeoffs associated

  • Influence future product development with a customer-centric perspective, in particular audience development, positioning and value prop frameworks, and roadmaps for new AR use cases and adoption strategies 

  • Be a recognized expert of the Augmented Reality space and collaborate with a group of Product Managers, Designers & Partnerships Managers to develop and execute global go to market strategies, including product positioning, narrative, internal communications and marketing activations

  • Build frameworks and processes to structure conversations, create & socialize activation initiatives, and drive alignment at each level of the company, from peers to senior leadership

Knowledge, Skills & Abilities:

  • Knowledge of the augmented reality ecosystem dynamics and constraints, from the products and tools creators & developers use to build an audience, to the ways they effectively monetize

  • Experience working with technical engineering and ML teams and understanding of advanced AR creation tools 

  • Experience working on consumer hardware or software for hardware brands/products

  • Experience partnering closely with product teams to influence product strategy and roadmaps

Minimum Qualifications:

  • Bachelor’s in business, economics, psychology, or other related field

  • 1+ years professional experience in product marketing, program management, or AR / 3D creation

  • Effective written and verbal communication

  • Excellent interpersonal skills with a high attention to detail

Preferred Qualifications:

  • Experience in a product marketing, specifically AR development software and technologies

  • Experience working with 3D creators and developers 

  • Advanced qualifications in business and go-to-market strategy

  • Experience working in growing nascent ecosystems for creators or developers 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

To apply for the job click here

Product Marketing Manager, Camera Platform

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