Senior Marketing Technology Specialist – Google Marketing Suite

Job Description

This position is part of the Marketing Analytics and Technology team with Northwell’s internal marketing agency. Marketing Analytics and Technology is a high performing team that is able to turn data into insight and action. As part of this well respected team this position will be working on some of the most advanced marketing campaigns and tactics in healthcare and beyond.

Leads the orchestration of sophisticated cross channel marketing campaigns, and delivers the execution of the marketing campaign, across all relevant channels. Works with multiple department Marketing leads directly on strategy, planning & execution. Represent the Marketing Technology center of excellence with a focus on Google Marketing Suite. Ensure best practices as followed and campaigns are highly relevant and personalized. Leads complex data analysis for developing an understanding of customer segmentations and communications operational tactics to provide insight. Provides insight and perspective on programs and technology, then recommends course of action based on observations and analyses resulted from interactions, campaigns, or programs.

Responsibilities

• Ensures clients requirements and product needs are fully thought through, documented and guides them through the set up process.
• Develops, designs, plans and coordinates customer journey and pathways for different audiences, collaborates with stakeholders to orchestrate channel delivery.
• Desire to learn new technologies and become a subject matter expert in SaaS marketing platforms.
• Be the expert in all Marketing software used as part of customer communications. Mentor other teammates on the software.
• Oversees and maintains project plans and schedules, ensuring resources are scheduled accordingly to complete tasks on time and efficiently, while managing client expectations during the onboarding process.
• Act as department SME for Google Tag Manager, Google 360, Google Ads and other Google marketing products
• Ability to work with multiple Marketing teams, and prioritize efforts across the business.
• Develop advanced audience segmentations and manage the automation of the data workflow.
• Develop customized customer journeys across all channels (web, mobile, email, advertising).
• Maintains audience management through the detailed understanding of customer demographics and psychographic segmentations for use of behavioral targeting and personalization.
• Identifies opportunities to help reduce risk in decision making, in order to optimize the new brand, and customer journey experience.
• Collaborates closely with and business teams to ensure all customer interactions and integrated marketing campaigns are aligned.
• Uses knowledge and skills to contribute to the development of functional objectives and principles to achieve goals in innovative ways. Problems addressed are of diverse scope and complexity ranging from moderate to substantial.
• Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.
• Bring new, innovated ideas to the business, focused on the customer experience and powered by data and technology.

Experience & Qualifications

• Bachelor’s Degree required, or equivalent combination of education and related experience.
• 5-7 years of relevant experience and progressive experience where team leadership was demonstrated, required.
• Google Marketing Suite expert
• Experience with marketing automation software such as Adobe Campaign, Marketo, Salesforce Marketing Cloud, Google Invoca Call Tracking
• Expert understanding of lifecycle marketing, including acquisition and retention strategies.
• Agency experience a plus