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VP, Marketing Intelligence

The Knot Worldwide

The Knot Worldwide inspires, informs, and cheers on people and communities as they move through life’s most amazing—and sometimes stressful—milestones.

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In 16 countries around the world, our leading family of brands (The Knot, WeddingWire, Bodas, Hitched, The Bash, The Bump, and more) inspire, inform, and celebrate our communities as they move through life’s milestones. Our couples and business partners depend on us. They’re all in. So are we.

ABOUT THE ROLE AND OUR TEAM:  

We are on a mission to build a world-class global marketing team, and the VP of Marketing Intelligence will be a key leader in helping us get there. This individual will have the opportunity to build the Marketing Intelligence function from the ground up, and set the vision for how we can best leverage data and insights to inform our marketing strategy across 16 countries and 19 brands. They will sit on our Global Marketing Leadership Team and report directly to the SVP of Growth Marketing. 

This role requires a deep understanding of marketing analytics. They should have direct experience building marketing attribution models such as MTA and Media Mix Modeling and be well-versed in best practices. 

Additionally, this leader must be an exceptional communicator, with a knack for turning complex data into actionable insights.  They should have a track record of evangelizing best practices across large organizations (not limited to marketing) and experience being the voice of truth/authority on data measurement with senior-level executives.

RESPONSIBILITIES:

  • Manage the marketing data, analytics and data science practices to build and refine marketing measurement strategy. Scope, pilot, implement, and adapt measurement solutions to meet business needs
  • Scope, build, and implement global marketing scorecard to create aligned view on marketing performance across audiences, brands, and geographies
  • Drive membership, product adoption, and sales volume by developing sharper customer segmentation practices to support CRM and media buying teams 
  • Work alongside Consumer, Product, Performance, & B2B marketing teams to develop and implement bespoke campaign measurement solutions to draw causal impact to initiatives
  • Partner with FP&A on demand modeling, forecast adjustments/ROAS alignment, and board reporting needs
  • Demonstrated ability to understand the complex and fast changing media environments and formulate mitigation strategies 
  • Ongoing development of materials for executive updates (QBR, Board Meetings, etc) to surface relevant insights and performance data
  • People management and team leadership. Including, but not limited to, attracting/retaining talent, supporting growth & development, and modeling TKWW’s values  

SUCCESSFUL [JOB TITLE] CANDIDATES HAVE:

  • 15+ years experience, with demonstrated track record of building & leveraging advanced analytics to create business value
  • Past experience executing measurement projects end-to-end, from definition through findings and recommendations to stakeholders
  • Deep experience on how to best partner with key business stakeholders (i.e. FP&A, Product) to drive alignment
  • Exceptional communication skills with the ability to distill complex data sets into actionable solutions
  • Strong people leader with a track record of hiring, retaining, and developing top talent in data science/analytics

#LI-Remote

#LI-MA1

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!   

WHAT WE LOVE ABOUT YOU:

  • You Dream Big. You iterate and experiment to drive innovation.
  • You Love Our Users. You keep our global community at the center of everything you do.
  • You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
  • You Hustle Every Day. You favor urgency and own your outcomes. 
  • You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

​​TKWW’s approach to the future of work: At the onset of the coronavirus pandemic, TKWW pivoted all global employees to remote work while prioritizing physical and mental wellbeing. While the majority of our global offices are open and available at this time, all TKWW employees have the ability to work remotely full time through the length of 2022. Upon entering our “new normal”, TKWW will pilot a hybrid work model where employees will have additional flexibility. (Note: employees who were hired into remote positions will continue to work fully remotely.)

US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

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VP, Marketing Intelligence

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The Knot Worldwide

The Knot Worldwide inspires, informs, and cheers on people and communities as they move through life’s most amazing—and sometimes stressful—milestones.

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