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Senior Associate, Addressable Strategy


Kinesso+Matterkind bring the best minds in data, technology, and media activation together to create lifetime customer value across addressable media.

General information

Agency: Matterkind

Job Function: Addressable Strategy

Location: New York, United States

Job Ref#: 10406

Description & Requirements

Position Summary
We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key lead in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign.

  • Under moderate direction, works within significant limits and authority on assignments of higher complexity and coordination
  • Possesses demonstrated knowledge and skills, including product and industry
  • Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information
  • May interact directly with clients/agency contacts and provide informal guidance, training and assistance to lower level associates and other functional areas

Key Responsibilities

  • Assists with the execution and day-to-day management of a portion of client assignment, based on specialized or technical knowledge
  • Understands the variety of vendors and their full value proposition
  • Manages vendor relationships and conversations independently
  • Brings recommendations to customers
  • Support client relationship, host kick off calls, own campaign planning
  • Conducts ad hoc/custom reporting for “deep dive” analytics or per agency request
  • Designs and delivers performance updates, business reviews, new audience-based addressable solutions and growth opportunity presentations to key agency and client contacts

Desired Skills & Experience

  • Problem Solving: Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions (Intermediate)
  • Relationship Management: Managing existing business relationships, partnerships, and alliances internally and externally (Basic/Intermediate)
  • Leadership Development: Seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities) (Limited)
  • Prioritization: Assesses and ranks issues and tasks in order of importance for taking action (Basic)
  • Digital Media Systems and Tools: Knowledge of technology or measurement ad tech solutions, including platforms (Basic)
  • Data Analysis: (Basic/Intermediate)
  • Collaboration: (Basic)
  • Project / Account Management: (Limited/Basic)
  • Communication: (Limited)

Employment Transparency

It is the policy of Kinesso, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Kinesso, please email accommodation@mbww.com

About Us

Matterkind connects people to what matters – connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. In a fragmented media landscape, Matterkind leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients. Matterkind operates in over 70 markets worldwide. Learn more at www.weareMatterkind.com.

For the ongoing safety and well-being of our employees, their families, and our clients, Kinesso will be requiring all U.S. employees to be fully vaccinated against COVID-19 or have a pre-approved vaccination. This means having had one dose of the Johnson & Johnson vaccine or two doses of the Pfizer or Moderna vaccines, followed by a two-week waiting period. To apply for an accomodation, please email accommodation@mbww.com.

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Senior Associate, Addressable Strategy

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Kinesso+Matterkind bring the best minds in data, technology, and media activation together to create lifetime customer value across addressable media.

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