Our mission: To be Earth's most customer-centric company.
Twitch is the largest live streaming platform in the world where, each month, more than 7 million content creators go live across gaming, music, food, comedy, art and more.
As the Senior Creative Strategist, you will work on large-scale, high-profile advertising campaigns for Twitch’s most important clients in Australia, New Zealand and globally.
Your role will involve concepting, scoping and pitching inspiring branded content campaigns that translate client’s goals into compelling experiences.
Using your existing knowledge of the streaming landscape, you will uncover cultural insights on Twitch, the gaming community and Gen-Z audience, to develop strategic brand narratives for clients.
Working across a number of advertising verticals (CPG, QSR, FMCG, Technology, Finance, Retail, Automotive, etc) you will collaborate with new and existing clients to translate marketing objectives into creative campaigns that leverage the best of Twitch’s platform, products and talent.
You will partner with media agencies, advertising agencies and clients throughout Australia and New Zealand to attend pitches, brainstorms and collaborative work sessions which evangelize and educate on behalf of the Twitch platform.
Key job responsibilities
You will have a portfolio of branded content work, solid creative instincts and high standards for campaign work.
You have excellent written and verbal communication skills. You can take a complex concept and present it in a way that is easy to understand.
You must be familiar with the RFP process, analyzing briefs, the problems brands are trying to solve, and how to deliver an effective response.
You should have an understanding of Twitch, the Influencer space, branded content and the digital advertising landscape.
You have experience presenting creative concepts to clients, and are comfortable pitching to executive level stakeholders.
You are comfortable working in a fast-paced environment, juggling multiple projects and collaborating with cross-functional teams across the region.
About the team
You will join a highly skilled cross-functional team who are passionate about content innovation. We work collaboratively, with respect and inclusivity, to achieve excellent client and audience outcomes.
A degree in a relevant subject is preferred but not essential.
Experience working on a dedicated creative team at an agency, brand or platform.
Creative agency, In-House Publisher/Brand creative experience
Passion for Twitch/Gaming/esports plus diverse youth culture and trends