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Programmatic Campaign Manager



Programmatic Campaign Manager
The Programmatic Campaign Manager acts as the front line of the organization’s digital platforms by implementing and managing programmatic media campaigns that serve to promote the organization’s brand, products and services. Working under minimal supervision, this job is responsible for negotiating deals with media companies and buying ad-space, ensuring the campaign presents an effective message to the target audience. This job will also be a key player on the Paid Media and Demand Generation team to help contribute to the strategy, development, implementation and optimization of programmatic campaigns, paid search and paid social across multiple platforms.

Key Responsibilities and Duties

  • Responsible for day-to-day hands-on execution, bid management and optimization of Programmatic (display, video, native, social, tv) and Linear channel ad buys within our demand side platforms (Campaign Manager / DV360) and other Demand Side Platforms.

  • Negotiates ad-space on behalf of the organization, keeping the campaign within budget and aligned to the organization’s marketing and business goals.

  • Communicates with media companies to determine and compare available times, spaces and pricing for placing advertisements.

  • Monitors Private Marketplace (PMP) and private deal performances across partners as part of the daily management of campaign activities and to ensure revenue, budget and other business goals are being met.

  • Drive audience strategies leveraging 1st party, 2nd party and 3rd party data and evaluate and recommend potential 3rd party partners including data, viewability, ad fraud, brand safety and cross-device solutions

  • Traffic Ad creative through ad server (CM360)

  • Monitor ad verification, brand safety, and viewability using IAS or similar services

  • Collaborate across teams and vendors to request campaign creative assets, create and optimize campaign landing pages or other digital assets needed for campaign execution.

  • Build campaign performance dashboards using a combination of tools including in-platform, Data Studio, DOMO or similar analytics tools to inform colleagues, business partners and senior management of campaign performance and opportunities.

  • Generate, deploy and manage media tags using Campaign

  • Manager & Google Tag Manager

  • Monitor and identify competitive and audience trends in digital media channels and develop strategies and tactics to drive business goals.

  • Assist with account billing, invoicing and reconciliation.

  • Participate in the compliance review and archive process


Educational Requirements

  • University (Degree) Preferred

Work Experience

  • 2+ Years Required; 3+ Years Preferred

Physical Requirements

  • Physical Requirements: Sedentary Work

Career Level

Required Qualifications:

  • Two plus years of online advertising experience in Programmatic Campaign Management with tools like Google Campaign Manager, DV360 and other DSP’s

Preferred Qualifications:

  • Experience in the financial services industry, banking, retirement planning, wealth management or capital asset management
  • Google Marketing Platform Certification: Display & Video 360 and/or Campaign Manager or other digital marketing certifications a plus

Potential Salary: $83,600.00 USD

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 


Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

COVID-19 Vaccination

TIAA requires all U.S. employees to be fully vaccinated against COVID-19 and provide documentation of full vaccination, unless you qualify for an accommodation as determined by TIAA consistent with applicable law.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: accessibility.support@tiaa.org

Privacy Notices

For residents of California, please click here to access the TIAA CA Applicant Privacy Notice.

For residents of the EU / UK, please click here to access the EU / UK Pre-employment Notice.

For all other residents, click here to access the Applicant Privacy Notice.

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Programmatic Campaign Manager

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