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Senior Market Research Analyst

ICW Group

ICW Group is a leading purveyor of commercial and individual insurance solutions.

Are you looking for more than just a job? Do you want to have a voice and feel a sense of belonging? At ICW Group, we hire innovative people who consistently adapt, grow and deliver. We believe in hard work, a fun work environment, and embracing creativity that only comes about when talented people collaborate to develop solutions. Our mission is to create the best insurance experience possible.

Headquartered in San Diego with regional offices located throughout the United States, ICW Group has been named for seven consecutive years as a Top 50 performing P&C company offering the stability of a large, profitable and growing company combined with a small-company entrepreneurial spirit. Our purpose-driven ethos provides team members with opportunities to contribute, develop, and belong.

The Senior Market Research Analyst will play an important role in driving strategic decision making by integrating a complete understanding of primary and secondary research techniques, marketing insights, and an understanding of the broader business context. You will be responsible for managing and executing all aspects of custom research projects, start to finish, and developing strategic insights that drive informed decision making.

WHAT YOU WILL DO

Serves as subject matter expert (SME) for research studies involving multivariate analysis.

  • Leads cross-functional teams to translate business objectives into research objectives and select the most appropriate research and statistical techniques to meet busines objectives.
  • Leads Total Unduplicated Reach and Frequency (TURF) analysis to identify the optimal combination of features/benefits in bundled product offerings to maximize agent/policyholder value.
  • Translates complex statistical data into succinct recommendations to facilitate business decision making.
  • Evaluates, selects, and recommends research vendors used for data collection and/or statistical analysis. Manages all aspects of the relationship with research vendors.

Acts as a leader for new product development research initiatives, customer technology assessments, and team member information needs.

  • Identifies, centralizes, maintains, and validates market research and data contributing to opportunity analyses, market sizing, trend identification, market demand, target market selection, and best practices identification.
  • Supports journey mapping and service blueprinting initiatives by capturing actional Voice of the Customer (VOC) and Observational Voice of the Customer (OVOC) for multiple segments (e.g., agents, policyholders, and injured workers).
  • Acts as a strategic partner and advisor to leadership to determine corporate priorities for the brand.

Leads the development and implementation of continuous satisfaction tracking programs.

  • Designs, implements, and manages programs to measure agent/policyholder satisfaction with line extensions and sales channel additions. This will include questionnaire design, questionnaire programming, Sales Force.com data integration, data tabulations, analysis, reporting, and dashboard development.
  • Implements systems to measure transactional satisfaction and obtain immediate service interaction feedback. Add listening posts that capture feedback across touchpoints with agents, policyholders, and injured workers.
  • Benchmarks and assesses performance relative to competitors on messaging, marketing campaigns, visual identity, and other brand strategy elements.

Conducts research to support ad hoc requests, as needed.

  • Researches regulatory or environmental changes and conducts carrier rating bureau assessments.
  • Conducts customer persona research, interprets data, and makes recommendations. Conducts focus groups, in-depth interviews, and other qualitative initiatives.
  • Synthesizes and analyzes quantitative, qualitative, and third-party data to understand customer behavior, competitive positioning, marketing/campaign outcomes, audience insights and industry trends.

Leads data processing and quality control efforts.

  • Assists in quality control efforts associated with survey design and Sales Force data integration.
  • Conducts data validation and quality control efforts including evaluating the representativeness/reliability of survey samples, outlier identification, data weighting, and ad hoc measures to validate data integrity.
  • Processes, codes/organizes data, synthesizes data, and performs descriptive and predictive analyses.
  • Provides customer relationship, market targeting and segmentation expertise, as well as analytic support for the company’s marketing and customer experience management activities.

WHAT YOU BRING TO THE ROLE

  • Bachelor’s degree from four-year college or university required with a major or emphasis in Marketing, Business, Statistics, or related quantitative subject area.
  • Minimum 7 years of experience leading market research studies, from scoping, planning, executing, analysis, and reporting.
  • Insurance industry and supplier experience preferred.

CERTIFICATES, LICENSES, REGISTRATIONS

Professional Researcher Certification (PRC) preferred.

KNOWLEDGE AND SKILLS

Proficient in Microsoft PowerPoint, Excel, and Word. Proficient in SPSS and Sawtooth software (Max Diff and Conjoint Applications). Experience with Survey Gizmo (Alchemer) a plus. Excellent organizational skills and attention to detail. Ability to understand business objectives and design surveys to discover customer preferences. Experience working with all types of data (survey, secondary, competitive, quantitative, and qualitative). Demonstrated ability to apply qualitative or quantitative business analysis while leveraging primary or secondary data. Ability to evaluate large amounts of data and identify relevant patterns and trends including dismissing stats that are anomalies or spurious relationships. Strong math and analytical skills required.

Must be a superior storyteller that includes drafting compelling stories that communicate the customer experience and ground business strategy. Ability to identify key insights, simplify data, craft compelling data visualizations, communicate pertinent data points, and tell the data story in a custom-built succinct report. Experience creating visually appealing dashboards to report key insights. Proven analytical and deductive reasoning skills – able to translate findings into substantial strategies. Ability to translate research findings into executive level presentations and recommendations. Experience working with business leaders to assess needs for marketing information; design and implement projects to achieve specific goals, identify process improvements and improve the customer experience. Possess a passion for working with and using data to solve problems. Excellent verbal communication skills and experience working with cross-functional teams.

WHY JOIN ICW GROUP?

  • A flexible work schedule, hybrid and remote opportunities
  • Challenging work and the ability to make a difference
  • You will have a voice and feel a sense of belonging
  • We offer a competitive benefits package, with generous medical, dental, and vision plans as well as 401K retirement plans
  • Want to continue learning? We’ll support you 100%

ICW Group is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. ICW Group will not discriminate against an applicant or employee on the basis of race, color, religion, national origin, ancestry, sex/gender, age, physical or mental disability, military or veteran status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other characteristic protected by applicable federal, state or local law.

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Senior Market Research Analyst

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ICW Group

ICW Group is a leading purveyor of commercial and individual insurance solutions.

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