Brand Marketing Associate, Officer

Be part of a collaborative team that is driving high impact advertising, brand marketing, and external and internal communications programs for State Street Global Advisors – the asset management division of State Street Corporation. State Street Global Advisors is the fourth largest asset manager globally and the creator of the world’s first ETFs.

In this role, you will play an integral role in helping to drive brand representation across marketing assets and collateral for the organization and leading several integrated marketing efforts across business lines. You will be responsible for working with leadership, marketing colleagues and agencies to drive marketing and communications efforts across platforms including, web, social media, sales materials, and PR.

As Brand Marketing Associate, you will be responsible for a wide-variety of brand communications programs targeting external and internal audiences, including:

• Working closely with the Brand Director to elevate the brand in the market
• Developing creative ways to communicate the overall company vision, business strategy, organizational changes, accomplishments, thought leadership, etc.
• Serving as the brand marketing lead for our Asset Stewardship program, an important area for our firm. Developing the marketing strategy and plan for the year, execution of key BAU and annual tactics as well as developing creative new promotion strategies and opportunities.
• Owning our Fearless Girl marketing efforts tied to the gender diversity pillar of our Asset Stewardship program.
• Program managing major brand communications initiatives, including annual executive communications
• Ensuring all brand templates and creative executions meet quality expectations and brand standards
• Supporting delivery of messages through video, landing pages and other formats
• Partnering with the social media team to develop and write content for company social media channels
• Partnering with content, channel marketing and public relations colleagues to effectively communicate business priorities, initiatives and products to external stakeholders and targeted audiences
• Writing and editing presentations, talking points, Q&A, memos
• Educating internal teams on the brand and being a brand advocate within and outside of marketing. Develop content and new creative ways to help internal teams understand the brand, in partnership with the communications team.

Education & Preferred Qualifications

• Bachelor’s degree with at least 5-7 years of experience in communications, marketing or brand management
• Excellent verbal and written communication skills that provide clear direction and enable collaboration between teams
• Ability to manage multiple stakeholders and feedback effectively
• Experience building relationships, confidently interacting with all levels of leadership and understanding and valuing cultural differences
• Fluency with Microsoft PowerPoint, Word, and Excel
• Ability to prioritize and balance competing goals, projects and personalities
• Strong interpersonal, analytical, and organizational skills
• Keen attention to detail
• Experience navigating and getting things done in a large organization
• Interest in brand strategy

About State Street

What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we’re making our mark on the financial services industry. For more than two centuries, we’ve been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.

Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary in locations, but you may expect generous medical care, insurance and savings plans among other perks. You’ll have access to flexible Work Program to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.

Inclusion, Diversity and Social Responsibility. We truly believe our employees’ diverse backgrounds, experiences and perspective are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome the candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift program and access to employee networks that help you stay connected to what matters to you.

State Street is an equal opportunity and affirmative action employer.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Discover more at StateStreet.com/careers

COVID-19 Protocols: Complying with State Street’s COVID-19 protocols is a condition of employment. Those requirements may vary depending on circumstances and legal requirements, and may include, without limitation, a requirement to be vaccinated (or have an accommodation), to disclose vaccination status, to provide evidence of vaccination status, etc.