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E-mail Campaign Manager and Marketing Analytics Specialist


MSCI is a leading provider of critical decision support tools and services for the global investment community.

Your team responsibilities

In this role the successful candidate will work as part of the Marketing Automation team on the creation and delivery of MSCI’s client and prospect email communications and marketing automation campaigns In addition the candidate will be responsible for generating digital campaign metric reports. The Email Developer and Marketing Analytics Specialist will report to the leader of the Marketing Automation team and work closely with the Product Marketing, Content Management and Digital Marketing teams to determine objectives and specifications to ensure a quality result. This position requires an individual with proven knowledge of html, user experience design, digital marketing metrics, email best practices, database management and possess a keen attention to detail.

What we will offer you:

  • At MSCI, we provide competitive benefits programs in every region in which we do business. While our benefits plans vary in availability in our different locations, we offer a broad range of benefits that are part of the value you receive as a MSCI employee. Wherever you are with us, you will find benefits that can help ensure your health and well-being and contribute to your financial security.

Your key responsibilities

  • Independently manage entire email and marketing automation campaigns from planning to delivery
  • Adapt the company’s in-house built email templates based on the requirements of a particular email content
  • Keep emails in line with the company’s branding guidelines and email practices, ensuring quality and consistency across various email clients
  • Gather and report email campaign performance metrics and identify trends in overall awareness, engagement and conversion
  • Work with internal stakeholders to assess the campaign objectives and deliver the campaign goals
  • Identify the best list construction, email delivery, tracking, and data flow methods based on the target audience and campaign objectives
  • Offer solutions to stakeholders for improving audience targeting, personalization and email metrics
  • Build email campaign tracking and automation items as required (tracked URLs, drip and engagement programs, landing pages etc.)
  • Deliver campaigns through marketing automation tool, monitor statistics and communicate analytics
  • Manage large data sets and enforce contact management protocols

Your skills and experience that will help you excel

  • Solid knowledge of html coding (html email preferred) including table structures, CSS and inline styling
  • Experience in graphic design for online surfaces
  • Experience with html development tools (e.g. Adobe Dreamweaver) and graphics editors (Adobe Photoshop, Illustrator)
  • Knowledge of Microsoft Excel, Word, Outlook
  • Experience with Pardot or similar marketing automation tool
  • Knowledge of Salesforce or other CRM system is a plus
  • Understanding of Google Analytics
  • Meticulous with great attention to detail
  • Ability to multitask and work in a demanding global environment
  • Strong verbal and written communication skills, including fluent English
  • Comfort in dealing with senior stakeholders

How we’ll support you

  • Coaching, support and encouragement from experts in your team
  • Access to a wide range of learning opportunities to support your growth and development
  • Customizable learning journeys to help you navigate your professional development
  • Transparent performance-based compensation schemes
  • Employee Resource Groups: MSCI Pride, Black Leadership Network, Women’s Leadership Forum, Women in Tech, Asian Support Network, All Abilities, Hola! MSCI and Climate Action Group.

About MSCI and our teams

MSCI is a leading provider of critical decision support tools and services for the global investment community. With over 50 years of expertise in research, data and technology, we power better investment decisions by enabling clients to understand and analyze key drivers of risk and return and confidently build more effective portfolios. We create industry-leading research-enhanced solutions that clients use to gain insight into and improve transparency across the investment process.

Our values define the working environment we strive to create. We are inclusive, we champion bold ideas, we always pursue excellence, and always act with integrity. Personal accountability and responsibility are key to success, and we always work as a team to remain client centric.

At MSCI diversity is at our core and inclusion defines our culture. Our people are empowered to maximize their potential in an environment where all individuals are respected and encouraged to bring their authentic selves to work. We work, learn and grow together and we are committed to hiring and promoting qualified women, ethnic minorities and members of the LGBT+ community candidates, who have historically been underrepresented in financial services.

To learn more about life at MSCI please visit https://careers.msci.com or follow us on LinkedIn, Twitter, Glassdoor.

To all recruitment agencies : MSCI does not accept unsolicited CVs/Resumes. Please do not forward CVs/Resumes to any MSCI employee, location or website. MSCI is not responsible for any fees related to unsolicited CVs/Resumes.

MSCI Inc. is an equal opportunity employer committed to diversifying its workforce. It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, gender, gender identity, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy/maternity leave), veteran status, or any other characteristic protected by law.

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E-mail Campaign Manager and Marketing Analytics Specialist

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MSCI is a leading provider of critical decision support tools and services for the global investment community.

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