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Shopper Marketing Manager

Chobani

TBD

Summary

Chobani is seeking a Marketing Manager to provide overall support to the Shopper marketing team. The marketing manager will serve as a liaison to other internal departments, Sales teams and external partners and aid in the execution of shopper-focused marketing campaigns.

This highly motivated individual will have the opportunity to grow and develop their shopper marketing skills in a fast-paced environment. This individual will support the development and execution of shopper marketing plans across various accounts at Chobani.Â

This is an exciting corporate position for a talented and ambitious marketing professional who thrives on new challenges and enjoys working in a growing and team-oriented environment.

Responsibilities

•   Negotiates contracts and manage the work of external agencies and vendorsÂ
•   Supports the annual budgeting process including analysis/key learnings from internal and external sources, and ROI calculations
•   Develops strategies with the appropriate vehicles to create Best in Class shopper campaigns
•   Develop business objectives, manage execution and meet brand strategies of final Shopper Marketing plans (timelines, due dates, budget, shopper experience)
•   Coordinates Brand Development, Sales and Shopper Marketing efforts to ensure strategic linkage across initiativesÂ
•   Partner with other Shopper Marketing team members to optimize executions in tandem with Consumer Development effortsÂ
•   Partner with Sales, Category Management, Marketing Communications and Creative to develop strategy for in-store and digital media/ecommerce campaigns
•   Create and manage pre and post ROI system for all executed Shopper Marketing programs to drive continuous improvement for future programming
•   Complete additional tasks as assigned by immediate manager

Requirements

•   Bachelor’s degree required
•   4+ years of CPG Customer Sales/Marketing/Agency experience required
•   Understanding of Shopper Marketing including ecommerce, digital, social, POS, out of home, influencers, demos, and retail media
•   Experience engaging and partnering with customers to develop and launch joint shopper solutions
•   Familiarity and experience with food retail and Shopper Marketing vendors and agencies
•   Ability to provide clear and thoughtful strategy, execute campaigns and analyze ROI for shopper marketing campaignsÂ
•   Work closely and plan with cross functional partners to work towards the same goalÂ
•   Responsible for financial spend and planning towards budgets
•   Ability to optimize executional tactics by striking balance between tried & true with emerging, innovative tactics
•   Experience in managing creative process and providing feedback to internal and external partners
•   Passion for building and maintaining relationships, both internally and externally
•   Ability to work collaboratively and influence cross-functional teams
•   Experience linking strategy to implementation
•   Possesses an entrepreneurial spirit
•   Willingness to travelÂ

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all.  In support of this mission, we are a values-driven, people-first, food-and-wellness-focused company, and have been since Hamdi Ulukaya, an immigrant to the U.S., founded the company in 2005.  We produce yogurt, oatmilk, dairy- and plant-based creamers, ready-to-drink coffee and plant-based probiotic drinks. Chobani yogurt is America’s No.1 yogurt brand, and it’s made with only natural ingredients without artificial preservatives.
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Chobani uses food as a force for good in the world — putting humanity first in everything we do. Our philanthropic efforts prioritize giving back to our communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. We manufacture our products in New York, Idaho, and Australia. Chobani products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com and follow us on Facebook, Twitter, Instagram, and LinkedIn.

Chobani is an equal opportunity employer. Â Chobani will not discriminate against any applicant for employment on any basis including, but not limited to: race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state and local laws.

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Shopper Marketing Manager

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Chobani

TBD

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