Through extensive research and development, Kohl’s works to create meaningful connections with every customer who comes into the company’s department stores or visits the site.

Drives and executes the Omni marketing strategy by category through customer first thinking, consistency of messaging across each marketing channel, leveraging merchandise priorities, company content and promotional priorities. Effectively builds and maintains cross-functional relationships with key stakeholders to accomplish category marketing goals.

ACCOUNTABILITIES

MARKETING EXECUTION & STRATEGY

Utilizes the Sales Promotions Calendar, Content Priorities, Product Priorities, and Briefs to provide relevant inputs into monthly planning process, including allocations by business for each merchandise division and all segmented/targeted communications
Builds, influences and executes strategic vision by category across all marketing channels
Represents the category in marketing execution meetings and acts as the expert for the category to provide recommendations and move actions forward
Owns the proofing process to ensure pricing statements and photo asset selections are correctly reflected in the design and represent the content strategy and communicating with applicable teams on updates, shifts or requests
Manages assets and offer information for merchant teams by utilizing merchant offer pool to create offers and images in censhare for creative/production
Implements pricing and image changes that need to be made after Business Reviews across channels

CROSS-FUNCTIONAL COLLABORATION

Strong collaboration with Marketing and Merchant partners to ensure promotional and content strategies are implemented across the Omni-channel experience
Strategizes with Sr. Coordinator and Assistant Manager on category strategy, while assisting to ensure briefs are written in a way that can be best translated by activation
Coordinates connection points to discuss execution and placement plan for key initiatives and requests updates from activation and creative teams on exposure where necessary
Collaborates as needed with the appropriate teams to validate that offer linking strategies provide a positive and easy customer experience in digital marketing

QUALIFICATIONS

REQUIRED

1-3 years of relevant marketing experience
Effective written and verbal communication skills
Excellent analytical skills
Strong partner and collaborator with peers, cross functional teams, and at times leaders
Strong and influential voice with peers and cross functional teams
Adapts positively to change and works well through ambiguity
Accountable, balances independent work & team work
Seeks to find efficiencies within roles and processes
Searches for and implements feedback given; coachable

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