Search Strategy Manager (SEO Specialist with SEM experience)

Company Description

Job Description

As part of Epsilon’s market-leading Digital Strategic Services team, you will contribute to and lead work with Fortune 500 companies to help them optimize Interactive marketing strategies and tactics with a focus on digital channels – with an emphasis on Search especially SEO with some SEM experience. Using your analytical skills and online marketing experience, you will help these world-class clients gain unique insights into their overall performance and help them use this insight to drive better marketing ROI. In addition, you will develop, create, and evangelize new and existing digital strategy offerings throughout Epsilon.

The ideal candidate for this position will have a combination of interactive direct marketing and quantitative analytical skills, along with proven experience helping improving marketing performance.

Responsibilities

• Lead consulting engagements that derive insight and provide recommendations to clients on how to improve marketing performance
• Ability to understand client’s business and business needs quickly to create unique innovative solutions to ensure they meet their acquisition, revenue and consumer experience goals
• Participate in new client pitches and new business development initiatives
• Develop POVs, Industry White Papers and Company Wide Educational Opportunities
• Work with industry consultants, peer groups, and client service teams to cross-sell and up-sell existing clients
• Provide quantitative and strategic marketing consulting services to new and existing clients
• Mentor and train other members of the team on search strategies and execution
• Perform ongoing program and competitive audits
• Be able to have strong technical and strategic SEO skills to ensure clients growth of organic traffic
• Execute tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROAS in paid campaigns
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging trends and technologies. Provide thought leadership and insightful POV’s when appropriate
• Develop close relationships with clients and with internal stakeholders
• Participate in developing new business, identify growth opportunities within projects and existing client relationships
• Facilitate meetings, working sessions and workshops with sensitivity to client and team needs

Preferred Skills and Experience

• 5+ years of professional search experience
• Degree in an analytical/marketing/advertising discipline is ideal but not required
• Strong quantitative and analytical skills required
• Proven success developing and implementing SEO programs
• Technical SEO experience required
• Able to create and understanding of SEM and how SEO & SEM work together
• Superb communication, presentation and public-speaking skills.
• Certified in Google AdWords Search Advertising is required, additional Google certifications are a plus

Qualifications

Additional Information

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

• Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
• DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
• CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility
• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

#LI-DH1

REF154131V