Senior Marketing Technology Specialist

Job Description

This position is part of the Marketing Analytics and Technology team with Northwell’s internal marketing agency. Marketing Analytics and Technology is a high performing team that is able to turn data into insight and action. As part of this well respected team this position will be working on some of the most advanced marketing campaigns and tactics in healthcare and beyond.

Job Description

Provides guidance to team members to perform data analysis for developing an understanding of customer segmentations to provide insight. Aids the development of program strategies that are highly relevant and personalized. Creates reports based on observations and analyses resulted from interactions, campaigns or programs.

Job Responsibility

• Provides guidance to team members to perform data analysis for developing an understanding of customer segmentations to provide insight. Aids data mining exploration using the data repository to provide greater insight into customers and their behaviors, trends, and preferences; synthesizes and translates raw data into actionable analyses and reports.
• Maintains client specific project plans and schedules, ensuring resources are scheduled accordingly to complete tasks on time and efficiently.
• Creates audience segmentations and facilitates automations and customized journeys across all channels (web, mobile, email).
• Identifies opportunities to help reduce risk in decision making, in order to optimize the new brand, and customer journey experience.
• Coordinates customer journey and pathways for different audiences, collaborates with stakeholders to orchestrate channel delivery.
• Operates under limited guidance and work assignments involve moderately complex to complex issues where the analysis of situations or data requires in-depth evaluation of variable factors.
• Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.

Job Qualification

• Bachelor’s Degree required, or equivalent combination of education and related experience.
• 3-5 years of relevant experience, required.
• Experience with SalesForce Marketing cloud preferred.
• Experience with Google Analytics preferred.