Product Marketing Manager, Customer Advocacy

As a Global Customer Advocacy Product Marketer you will work closely with a wide range of cross-functional teams (Product, Marketing, Sales, Customer Success) to identify, activate, and amplify the voice of the customer in order to improve sales success and demonstrate GitLab’s momentum as an enterprise-trusted brand. 

What you’ll do in this role 

• Contribute to the GitLab worldwide customer advocacy program, working cross-functionally between sales, customer success, product, and marketing teams to identify, develop, and engage reference customers.
• Create, grow, and manage a healthy community of reference customers in a way that respects our customer’s time and effort while maximizing the positive impact of their engagement to them, their organization, and GitLab.
• Establish and maintain a robust Customer Reference Library. Library includes logos, logos + short quotes, logos + full story, multimedia (videos and image) and anonymized case studies broken out by vertical, solution, and company size. 
• Define and develop a cross-functional programmatic strategy to create customer success content that reinforces key marketing messages including customer pain points, jobs-to-be-done, GitLabs’ solutions, and other marketing content areas as defined.
• Define and develop, in collaboration with Sales and other stakeholders, a customer incentive strategy and approach that results in additional net new and growth customer references.
• Own internal advocacy efforts by cultivating and promoting champions; this includes embracing an “always-on” advocacy methodology that highlights the importance of customer references, a definition of internal economic/non-economic incentives and recognition programs for surfacing stories.
• Leverage customer advocacy insights and lessons learned in relation to Gitlab’s marketing plan and deliverables to influence the overall product marketing strategy and roadmap.

We’re looking for 

• Strong analytical skills and proven ability to use data to optimize program performance and inform future strategies.
• Plan and operate in a transparent manner for cross-organizational visibility and be a leader in sharing best practices 
• Experience organizing executive customer events that support key customers and provide insights back into all applicable business activities.
• Experience developing internal Customer Advocacy training programs and maintaining consistent internal and external communications of Customer Reference activities.
• Ability to easily transition from high level strategic thinking to creative and detailed execution.
• Ability and interest to design, build, implement, and use data-driven mechanisms to simplify and speed decision making regarding Customer Advocacy activities.
• Excellent project and time management skills.
• Excellent written and verbal communications skills.
• Self-starter with a strong sense of ownership.
• Able to prioritize in a complex, fast-paced and lean organization.
• Passion for contributing to a world class program and desire to own and refine key operational processes.
• Ability to travel if needed and comply with the company’s travel policy.

Also, we know it’s tough, but please try to avoid the ​​confidence gap​.​​ You don’t have to match all the listed requirements exactly to be considered for this role.

Compensation Calculator