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Growth Marketing Operations Specialist

Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

Summary Posted: Jun 16, 2022
Weekly Hours: 40
Role Number:200379697

The people here at Apple don’t just create products – they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it! The Growth Marketing Operations Team plays a key role in enabling on-device communications and automated messaging for Apple’s media products and services. The team focuses on the timely delivery, strategy, and execution of in-app messaging sent to millions of users across multiple Apple services, including: Apple TV+, Music, Arcade, App Store, and Apple One. Apple is seeking a self-motivated and curious individual who will be responsible for driving and executing the day-to- day operational workflows of growth marketing. They will work cross-functionality with various teams including growth marketing, product, engineering, and business to develop and launch multi-channel customer communications for Apple Services, ultimately driving awareness and engagement of Apple services and products.

Key Qualifications

* 5+ years of lifecycle marketing experience building and launching acquisition and engagement strategies driving subscriber conversion and retention
* Experience with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys Exhibit attention to detail and high level of organization to deliver projects in a timely manner
* Innovator who is proactive, thoughtful and resourceful with a willingness to tackle whatever task is necessary.
* Ability to react calmly to curveballs, come up with contingency plans, make judgment calls and pivot as needed under pressure in an evolving environment
* Team player mentality with strong consideration for impact on team members
* Collaborate and communicate clearly and effectively with stakeholders and collaborators given the complexities of global large-scale projects, ensuring that operational plans, deliverables and issues and risks are properly addressed.
* You have a passion for Apple products and services and have a deep familiarity with the Apple ecosystem of services and hardware (Mac OS, iOS, Apple Music, iTunes, App Store, Books, Podcasts, Apple Pay, Apple TV, Apple News, Apple Fitness+, Apple One, etc.)

Description
This role will work cross-functionally to develop, coordinate and execute plans for growth marketing acquisition and engagement initiatives. You will be responsible for assessing strategy requirements, platform capabilities and data needs as well as managing workflows, timelines and level of effort in execution and testing. This position will also build, test and deploy campaigns and automated customer journeys. Ensuring that User Acceptance Team understands campaign strategy, build requirements, and test scenarios. As well as optimizing performance through A/B testing to drive incremental growth and overall program improvement. Monitoring campaign performance for operational integrity, and identify and communicate issues to internal teams and identifying key opportunities of improvement in campaign performance, operational efficiency and processes, and product tooling. Provide strategic ideation and critical feedback as a SME to stakeholders in order to develop the optimal strategy and plan of execution.

Education & Experience
BA/BS, MS/MA/MBA preferred

Additional Requirements

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Growth Marketing Operations Specialist

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Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

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