(USA) Manager, Marketing Planning And Strategy – eComm – Events

Position Summary…

What you’ll do…

Walmart Connect is Walmart’s advertising solutions platform for our brand partners. Every day we work with hundreds of brands, reach millions of customers and influence billions in sales across the entire digital media landscape. The Walmart Connect Marketing Activation team supports everything from event management to macro storytelling and change management.

We are looking for an event marketer with experience supporting the planning, managing, and executing all types of activations – from the first invitation through the delivery of customer care packages and branded items (aka “swag”). You will be part of the team responsible for lead generation, event management and all other external touchpoints, with a focus on generating new business and partnerships while educating the market on Walmart Connect’s value proposition.

In this role, you will support the flawless execution for all Walmart Connect events including custom events, industry activations, internal meetings, and webinars. You will partner cross-functionally to ensure all support teams are aligned and in the know on upcoming events. You will help develop and execute timelines and set up meeting to facilitate executive alignment.

Specially, we’re looking for ambitious, fun, creative, people-oriented folks who are truly willing to roll up their sleeves to solve business challenges in creative and structured ways (no lie, you might not have sleeves by the end of this).

POSITION DESCRIPTION

• Manages and executes custom events and industry activations/attendance for WMC.
• Supports logistical pre-event planning (including site visits), onsite execution and post event wrap-up to include surveys, debriefs, SOP documentation, budget reconciliation for all industry activations and agency events (roadshow, lunch & learns, etc.).
• Supports the development of timelines and action plans in collaboration with cross-functional partners and ensure all deadlines and business needs are met.
• Executes RFPs, venue sourcing and site selection for best fit locations and evaluate vendor services and venues according to industry standards and stakeholder requirements; communicate and gain buy-in on recommendations.
• Effectively negotiate contracts for hotels, venues, and vendors, including F&B, any/all audio-visual elements appropriate for events.
• Registration/list management (e.g., invite lists, attendee management, rooming lists, name badges in partnership with lead development representatives)
• Spearheads our branded item (“swag”) program.

BASIC REQUIREMENTS

• Someone who can play at both a strategic and tactical level with deep experience in demand generation and event management
• Strong written and oral communication skills, ability to partner cross-functionally, build and manage relationships across an organization
• A proven problem-solver who can identify the root cause of challenge and proactively work to solve
• Experience in the advertising business
• Bachelor’s degree in Business, Communications, Marketing, or related field.
• Must be able to travel (10% of the time)

PREFERRED QUALIFICATIONS

• 5-7 years’ experience in event management and leadership
• Managed or led an events team for a B2B or advertising related business

About Walmart Connect

Walmart Connect is more than just a media business. It is an essential connection point between brands and more than 150 million Americans who shop at Walmart every week. The business harnesses our vast omnichannel presence, the power of our closed loop system and knowledge of our customer base to bring brands measurably closer to their intended audience no matter how they shop. As a part of the Walmart Connect Marketing Activation team, you will join a team of versatile marketers who support lead generation & development, event management, paid media, event sponsorships and email marketing, with a focus on generating new business and partnerships while educating the market on our value proposition.

Minimum Qualifications…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Business, Marketing, Communications, or related field and 1 year’s experience in marketing or related field OR 5 years’ experience in marketing or related field.

Preferred Qualifications…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing

Masters: Business Administration

Primary Location…
121 River St, Hoboken, NJ 07030-5989, United States of America