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Marketing Analytics Specialist

Signifycompany ‏ Signify

Signify is the global leader in lighting products, systems and services, transforming how lighting is used to enhance the human experience in the places where people live and work.

We’re looking for a Marketing Analytics Specialist to join our Marketing Insights & Performance team in The Netherlands (Eindhoven) or Spain (Madrid).

Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we’re transforming our industry.

As the world leader in lighting, we’re constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we’re breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!

Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.

As a Marketing Analytics Specialist you’ll be responsible for providing insights in marketing performance (end-2-end), as well as recommendations for optimisation.

We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!

What you’ll do

  • Responsible for B2C and/or B2B Data & Analytics in the Marketing Insights & Performance team , covering owned, earned, and paid media, as well as campaign and E-commerce activities.
  • Capture performance measurement and information requirements to create business value through data & analytics.
  • Work with Digital Strategy & Campaign Team to create data-driven briefs, defining requirements for data analysis, insight, and contact strategy recommendations to support marketing goals. Analyze and identify insights, summarizing and preparing for internal and external presentations.
  • Be the subject matter expert in data management and insights – build a learning agenda to evangelize data & analytics best practices and educate marketers and provide executive visibility around key customer experience metrics.
  • Provide insight based on experience and analytics to advance evergreen and planned content strategy, including creation, curation, search optimization and distribution.
  • Responsible for the creation, management, automation & standardisation of Digital Marketing Reports & Dashboards and strategicKPI framework(s).
  • Explore additional opportunities for Digital Marketing and analytics in the company, such as1st party data collection, use of3rd partydata, new tools/platforms, etc.
  • Ensure data quality from a model, process and change management perspective, including end-2-end consistency of information models.
  • Drive continuous improvement opportunities to capture value from data/information on process, performance management and advanced analytics levels.

Your qualifications

  • Strongexperience with digital analytical tools (e.g.Adobe Analytics,Google Analytics), tag-managementsolutions(e.g. AdobeLaunch),Marketing AnalyticsPlatforms(Adverity), and programming languages such as SQL and Phyton
  • A track record in the field of data-driven approach is a requirement
  • Strong analytical skills with the ability totranslatedata/information into actionable business strategy recommendations as well as intoreport iterations & trend visualisations
  • Understanding of CX/UX strategies best practices, principles, and models. Familiar with customer journey mapping

What you’ll get in return…
We’re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

See#SignifyLifethrough the eyes of our employees!

Who we are

Signify is the world leader in lighting. We provide professional customers and consumers with quality, energy-efficient LED lighting. And our lights, when connected, bring data to devices, apps and people – redefining what light can do and how you use it. Today, our innovations, such as LiFi – internet connectivity through light – and UV-C, solar and horticultural lighting, contribute to a safer, smarter, more sustainable world.

We’re operating in 74 countries with 32,000 people worldwide.

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Marketing Analytics Specialist

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Signify is the global leader in lighting products, systems and services, transforming how lighting is used to enhance the human experience in the places where people live and work.

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