web analytics

Industry Manager, Consumer Goods

facebook Meta

Facebook is the largest social media network, enabling over a billion users to openly connect with friends and family, share content, and discover the world.

The Industry Lead will manage Meta LATAM’s monetization strategy for the Consumer Goods vertical within Mexico. The ideal candidate will be a process driven creative thinker with the ability to work cross-functionally to develop scalable solutions for their clients and their teams. They will build and manage a strategically focused, consultative sales team, selling Meta’s suite of advertising solutions. We are looking for a self-starter who has demonstrated success dealing with ambiguity, managing teams, and solving problems with limited oversight. Ideal candidates will have Consumer Goods digital marketing experience, either on the client-side, consultancy or through managing digital Consumer Goods accounts at an agency. In addition, ideal candidates will have management experience as well as experience with cross-network online marketing solutions such as direct response, integrated sponsorships, and/or display advertising. This role will be based in our Mexico City office.

Industry Manager, Consumer Goods Responsibilities:

  • Play the lead role in developing a holistic business across a series of Consumer Goods accounts, prioritizing business opportunities for Meta LATAM and our family of brands, including Instagram and Messenger client efforts
  • Work cross-functionally with In-Market teams, Business Operations, Platform, Measurement/Metrics, and Product Marketing to optimize our client efforts
  • Consult with Product Marketing to help shape product development in support of client needs
  • Guide the creation of persuasive presentations and stories that demonstrate the value of Facebook to clients for both B2C and B2B marketing
  • Identify winning strategies and scale the insights throughout the vertical
  • Increase the effectiveness of the team by recognizing opportunities for new approaches
  • Develop and implement best practices for client interaction, sales and services for Facebook, including a good understanding of working with advertisers and agencies
  • Build, train and maintain a high performing team

Minimum Qualifications:

  • 10+ years Marketing/Sales experience
  • 5+ years in digital marketing or media
  • 5+ years people management experience
  • Experience using advertising data to craft media strategy
  • Leadership/management experience with the ability to lead cross-functional teams
  • Experience driving revenue growth with emerging opportunities and established partnerships
  • Skilled storyteller with experience communicating the benefit of marketing opportunities to brands
  • Knowledge of technology and trends that are changing the advertising business
  • Experience presenting to diverse audiences with an emphasis on translating insights, product information, and data in to client value
  • Experience in solving both performance-based and branding objectives
  • Experience as a leader of change, achieving operational excellence by introducing new performance measures, processes and systems
  • Experience communicating the benefit of marketing opportunities to partners and brands
  • Experience forging relationship with senior leadership or decision makers on brands or at agencies
  • Fluency in Spanish and English

To apply for the job click here

Industry Manager, Consumer Goods

To apply for the job click here

Contact us

Meta

Facebook is the largest social media network, enabling over a billion users to openly connect with friends and family, share content, and discover the world.

Related Jobs