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Senior Marketing Manager, IN Marketplace

Amazon

Our mission: To be Earth's most customer-centric company.

DESCRIPTION

Job summary
The Amazon Seller Marketing team is looking for a seasoned marketer to lead marketing for the Indian marketplace, enabling the next 1 MM offline/new-to-eCom sellers to discover and start selling on Amazon. This is a full-stack marketing role, where the candidate is expected to lead the overall marketing strategy for the marketplace – creating awareness, building preference for the ‘selling on Amazon’ brand, and leveraging growth marketing to acquire sellers through paid and organic performance marketing channels. The candidate will also own the experience for our seller facing website (sell.amazon.in), lead seller communication and drive product marketing to create awareness & drive adoption of products that drive seller success on the marketplace. Lastly, the candidate will also lead a key part of our corporate reputation charter through pan-Amazon initiatives such as Amazon Smbhav.

The ideal candidate is expected to have significant marketing experience in leading teams, creating strategy and delivering results in high stake environment. The candidate will think and act both strategically and tactically: from strategic planning to detailed execution. He/She will lead data-driven plans and execute them through the team. The candidate is also expected to work with senior cross-functional stakeholders and should have the ability to influence without authority. We are looking for a relentless, customer-obsessed, and business-minded marketer with a penchant for invention, operational excellence and delivering results.

Key job responsibilities
• Create the overall seller marketing strategy across research, brand marketing and customer acquisition
• Work towards improving our understanding of the target audience through customer research, usability studies and data deep-dives
• Establish, implement and measure the effectiveness of Seller acquisition initiatives to drive acquisition of new sellers.
• Lead weekly and monthly business reviews on seller marketing
• Lead the strategy to unify seller voices/testimonials and using them to create a positive sentiment around SMB enablement
• Manage relationships with external agencies (creative, media, performance, research, events, etc.)
• Lead a team of high-performance marketers across brand, growth, lifecycle marketing and community management.
• Work with other cross-functional teams to leverage relationships, establish best practices and collaborate on a unified vision for acquiring sellers for the Amazon marketplace.

BASIC QUALIFICATIONS

  • Experience presenting metrics and progress to goal with stakeholders
  • Experience using data and metrics to measure impact and determine improvements
  • Experience managing teams
  • Experience guiding creative input, development and execution from concept to completion
  • 7+ years of marketing experience
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience driving direction and alignment with cross-functional teams

PREFERRED QUALIFICATIONS

• Experience of having led a team of 20+ people
• Experience of working in a technology product business and understanding the basics of user funnels
• MBA from a tier-1 B-school with 10+ years of experience in marketing roles

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Senior Marketing Manager, IN Marketplace

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Amazon

Our mission: To be Earth's most customer-centric company.

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