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VP, Product Marketing (Remote)

Ada

TBD

We’re Ada, a brand interaction platform that empowers brands to live up to their promises and have more—and more valuable—interactions with the people who love them. Our AI-powered platform has automated over 2.9 billion brand interactions for the world’s fastest growing enterprises, including Zoom, Facebook, and Shopify. In May 2021, we raised Series C funding of $130M by Spark Capital (early investors of Twitter, Slack, Snapchat), and officially became a global unicorn with a $1.2B valuation!
The passion of our people and dedication to their craft continues to drive our dramatic global growth.
Our work is rooted in authenticity, courage, empathy, and simplicity. We use these values to create a culture that encourages groundbreaking results, career progression, and community investment. You can learn more about the founding of our company here.
We are inspired every day by the opportunity to pioneer a new industry, and welcome those who want to join us.
As VP, Product Marketing at Ada, you are a key driver in future growth, through launching new products, helping enable a global sales force, ideating on key campaigns and go to market strategies, and evangelizing new and innovative opportunities.
Reporting the CMO, the VP of Product Marketing will work closely with our Product Management team to help drive the launch and go-to-market strategy for new features and products. They’ll work closely with our Revenue teams and help them to effectively position our products and solutions and differentiate our offerings from the competition.
You will be held accountable to pipeline and revenue growth, and in particular, new product impact. You care deeply about Ada’s reputation in the market, and work cross functionally to ensure our competitive advantage and differentiated position. You bring deep experience optimizing pricing and packaging strategy and scaling go-to-market protocols. You see yourself as a product expert and have worked with fast-growing SaaS companies. You are results-oriented, and while you are able to move fast, you hold yourself accountable to stretch, and measurable targets.

About You

    • 10+ years of product marketing experience for a B2B SaaS organization that targets a primarily enterprise customer base.
    • You have grown a team of high-performing product marketing professionals and have strong people management skills.
    • The ideal candidate will have experience either working with data driven solutions targeting marketing and CX buyers.
    • Experience in cross functional areas such as marketing, pre-sales, sales, product management or strategy are a plus.
    • Ability to effectively communicate to stakeholders at all levels of the organization—from the end user (technical buyer) to the decision maker (economic buyer)—with excellent written, oral, and presentation skills.
    • Compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects. Strong presentation skills at both a conference level and 1:1 with specific customers and prospects.
    • Ability to quickly learn new technologies as well as plan and execute on deliverables with minimal supervision.
    • Ability to prioritize projects effectively, juggling multiple projects with tight deadlines.
    • You are a strategic thinker who can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience.
    • You have incredible creative marketing, communication skills, and a strong passion for serving and understanding customers.
    • You have technical knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms.
    • You have the ability to write effective copy and are comfortable presenting in front of large audiences
    • You are familiar with B2B marketing, lead generation, and sales processes.

Outcomes

    • End-to-end ownership of product marketing (both strategic vision and tactical execution) for Ada’s rapidly growing platform, including defining the vision and strategy of the Product Marketing team.
    • Help identify strategic market opportunities based on industry trends, customer/prospect feedback, competitive landscape and other inputs.
    • Create product positioning and messaging for Ada’s digital products, services, and solutions.
    • Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, positioning, etc.
    • Help create sales tools and collateral including presentations, data sheets, case studies, demo videos, and white papers. Support Ada’s GTM Operations and Revenue Enablement team to articulate product positioning and advantages.
    • Support the execution of effective lead generation programs through new business and customer-focused field-marketing events, trade shows, PR, webcasts, and online marketing.
    • Build relationships with key analysts both to better understand market opportunity, and to grow Ada’s exposure.
    • Develop relationships with Ada customers, understanding how they use our product suite and helping to turn these customers into references.
    • Build and manage a global team of strong product marketing professionals.
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Benefits
• Competitive salary and generous stock option plan
• Unlimited vacation
• Wellness account
• Extended health coverage
• Dental/optical/travel insurance
• Life insurance
• Employee and family assistance plan
Perks
• Flexible work schedule
• Digital first, fully remote with WFH budget
• In-house social worker
• Paid parental leave for Canadian and U.S. residents
• Development opportunities
About Us
Ada is a rapidly growing digital first company in a thriving AI ecosystem. We optimize our communication, collaboration, and work ethic for the digital world instead of in-person. We are building the workplace of the future to build the customer experience of the future. With flexible working hours, together we’ll determine a schedule that fits your style and the requirements of your role.
We are backed by world-class investors, including Spark, Accel, FirstMark, Bessemer Venture Partners, and Version One. We provide our employees with competitive compensation, great health benefits, and ownership in our company.
Ada is an equal opportunity employer. In fact, diversity is what drives our success—it’s at the core of how we hire, communicate, and work. Like our platform, we are inclusive to all, and combine our diverse backgrounds, skill sets and thinking to build the best experiences for our clients and their customers.

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VP, Product Marketing (Remote)

To apply for the job click here

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Ada

TBD

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