web analytics

Senior Marketing Data Specialist

Northwell Health

At Northwell Health, our 74,000-plus healthcare heroes are raising the standard of care for all in the New York Metro area.

Job Description
Job Description
Guides the design, governance, and implementation of data management to power the organization’s marketing efforts.

Job Responsibility

  • Structures and updates data warehouse to power personalization efforts on the organization website and email marketing efforts.
  • Creates standardization across the marketing tech stack (including digital asset management, project management, etc.).
  • Participates in cross-functional efforts, including marketing management of clinical healthcare terms, and creation/maintenance of segments.
  • Works to evaluate and build data pipes to new data sets and give data access to other partners.
  • Adds value through extracting cross-domain data insights.
  • Engages marketers and shows value of various uses of the data warehouse and segmentation.
  • Evaluates digital content types and their purpose relating to the data warehouse; maintains standards for how the data warehouse will be maintained and governed throughout its lifecycle.
  • Assists in architecting a holistic tagging system for our digital channels; reviews and assists with implementation efforts as necessary.
  • Collaborates with applicable teams on personalization efforts and other cross-functional efforts, as needed.
  • Works closely with data engineer to build machine learning and other classification models, prioritizing and managing projects and deliverables effectively while adapting to changing business needs, processes and requirements.
  • Reviews metrics and user data to understand how patients perceive the organization; makes decisions on optimizing taxonomy.
  • Conducts iterative evaluations of taxonomy design based on customer feedback (usability testing, interviews, cognitive walk-through, heuristic reviews).
  • Operates under limited guidance and work assignments involve moderately complex to complex issues where the analysis of situations or data requires in-depth evaluation of variable factors.
  • Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.

Job Qualification

  • Bachelor’s Degree required, or equivalent combination of education and related experience.
  • 3-5 years of relevant experience, required.
  • Ability to structure, manage and update taxonomy to power personalization efforts on Northwell.edu and email marketing efforts and create standardization across the marketing tech stack (including digital asset management, project management) preferred.
  • Experience in marketing management of clinical healthcare terms, maintenance of segments and evaluation of digital content types and their purpose related to taxonomy preferred.
  • Ability to maintain standards of how the taxonomy will be maintained preferred.

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Senior Marketing Data Specialist

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Contact us

Northwell Health

At Northwell Health, our 74,000-plus healthcare heroes are raising the standard of care for all in the New York Metro area.

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