Field Marketing Manager (US)
GitLab
GitLab is one of the world’s largest all-remote companies. Our DevOps platform powers 100,000+ organizations.
The GitLab DevOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 1,600+ team members and values that guide a culture where people embrace the belief that everyone can contribute.
The Field Marketing Manager position is responsible for all regional marketing supporting sales in their specific region. In this role, you’ll support either the Central or California/Rockies sales teams in the US (we have two open roles!), and report to our Senior Manager of Field Marketing (Americas).
A successful Field Marketing Manager has substantial understanding of sales-focused marketing, as well as our audiences of enterprise IT leaders, IT ops practitioners, and developers. They enjoy taking charge of regional marketing programs, detailed planning, proactive communication, and flawlessly delivering memorable marketing experiences that support our sales goals.
What you’ll do in this role
- Adapt digital and content marketing programs to the needs of a regional sales team.
- Create, expand, and accelerate sales opportunities through regional and account-focused marketing execution and managing marketing campaigns that promote our products and/or services, within marketing defined strategy.
- Support Channel and Alliance Marketing activities with GitLab partners from approval of campaign through execution as required.
- Be an advocate for the sales region you support and help the rest of the marketing department understand their priorities.
- Be an advocate for the marketing department and help the sales team you support understand the marketing department’s priorities.
- Decision making and discretion regarding event and campaign selection and planning in support of regional sales goals.
- Regional event and campaign strategy, decision making, and onsite management.
- Ensure all events and marketing campaigns are delivered on time and within budget, measure and report on their effectiveness.
- Following the GitLab process, project managing all campaigns from beginning to end ensuring they meet the target objectives.
We’re looking for
- Past experience delivering, accelerating, and expanding sales pipeline through regional marketing.
- Exemplary communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders.
- Capacity to empathize with the needs and experiences of IT leaders, IT ops practitioners, and developers.
- Extremely detail-oriented and organized, and able to meet deadlines.
- You share our values, and work in accordance with those values.
- A passion and substantial understanding of the developer tools, IT operations tools, and/or IT security markets.
- Experience with supporting both direct sales and channel sales teams.
- Travel up to 50% (when we’re back to in person travel).
- Ability to use GitLab.
Also, we know it’s tough, but please try to avoid the confidence gap. You don’t have to match all the listed requirements exactly to be considered for this role.
Key Performance Indicators
- 10X spend contribution to sales pipeline for region responsible for.
- 100% SAO contribution in alignment to the FY SAO goals. Linked in the FMM handbook.
- Field Marketing plans completed in alignment with planning schedule.
- Spending of the regional Field Marketing budget within 5% variance.
Compensation Calculator
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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
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