Senior Manager, Growth Marketing – Paid Search
Devoted Health
TBD
A bit about us:
We’re on a mission to change healthcare — how it’s paid for, delivered, experienced. We want to put people center stage, not process or profit. We are guided by a deep belief that every person on Medicare should be treated like we would treat a member of our own family: with loving care and a profound commitment to their health and well-being.
Why Devoted:
Make a difference… a big difference. You will have the opportunity, in a unique and dynamic culture, to be a part of something incredibly meaningful. We’re a disruptive startup with an inspiring mission. Learn and grow alongside our world-class team of healthcare, technology, and data leaders, dedicated to building a health plan and clinical services that care for everyone like they were our own mothers or fathers. Our team and board members have decades of experience in health care entrepreneurship, data, technology, services, and policy. With their support, we look forward to building a health plan and clinical services that will give seniors easy access to the high-quality care they deserve.
About this role:
As a Senior Manager in Growth Marketing your mandate will be to bring new customers to the Devoted family through digital acquisition channels (SEM, SEO, etc.). You will own a multi-million dollar advertising budget and drive the strategy, testing, and analytics of multiple core digital channels in order to deliver against aggressive growth and ROI targets. As part of this mandate you will also partner cross functional with engineering, data science, sales, creative, and external platforms / publishers in order to shape our trajectory.
Responsibilities:
- Generate hypotheses, design A/B tests, set KPIs, execute and rapidly iterate on the testing roadmap for your digital channels in order to hit customer acquisition targets within ROI constraints
- Drive new learnings across targeting, keywords, bidding, creative / copy, extensions, campaign structure, landing experiences, tracking, and analytics
- Streamline and create new operating processes in a ambiguous and fast changing environment
- Analyze campaign performance to identify trends and opportunities for growth (and course correct quickly when necessary)
- Partner with engineering and data science to advance our thinking around bidding automation, measurement / attribution
- Develop a strong partnership with our reps at various platforms / publishers (Google, DSPs) for strategic growth and beta testing opportunities
- Be the subject matter expert on your digital channels and be willing to roll up your sleeves (allocating budgets, managing campaigns, balancing scale vs. efficiency, educating and sharing insights)
Qualifications:
- 5+ years of total work experience in an analytical / fast paced business setting
- 3+ years hands on experience managing performance search engine marketing with ROI targets
- Mastery in self serve SEM UIs: Google Ads, Bing, Google Analytics, etc.
- Understanding of the broader digital marketing ecosystem and interplay between media channels is a bonus (SEM, SEO, affiliate, paid social, programmatic display)Experience with marketing tech solutions: pixels, APIs, tag management, etc.
- Ability to develop and communicate innovative ideas and insights clearly and proficiently across the organization to those both junior and senior to you (and coach others in the same way)
- Strong analytical skills and ability to draw insights from data. Fluency in excel required. SQL / Looker preferred
- A growth mindset. Any problem can be figured out and every test that fails is a learning opportunity
- A ‘get stuff done’ mentality and a highly collaborative attitude. You’ll need a willingness to roll up your sleeves, wear multiple hats, engage across teams with different backgrounds and varying levels of familiarity with your channels
- Prior management and team development experience
- Bachelor’s Degree required preferably in economics, statistics, math or a similarly quantitative concentration. MBA is a bonus
#LI-EM1
#LI-REMOTE
If you love running towards complex challenges and transforming them into solutions, if you want to make a potentially huge impact on many lives, and if you are looking for a disruptive startup with an inspiring and talented team, Devoted Health may be the place for you! If you lack a specific credential for this position but believe that your strengths and life experiences will propel our mission, we would love to hear from you.
Devoted is an equal opportunity employer. We are committed to a safe and supportive work environment in which all employees have the opportunity to participate and contribute to the success of the business. We value diversity and collaboration. Individuals are respected for their skills, experience, and unique perspectives.This commitment is embodied in Devoted’s Code of Conduct, our company values and the way we do business.
As an Equal Opportunity Employer, the Company does not discriminate on the basis of race, color, religion, sex, pregnancy status, marital status, national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.
COVID-19 Vaccination Requirement:Where permitted by applicable law, candidates must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered. The Company will provide reasonable accommodations to qualified employees with disabilities or for a sincerely held religious belief, practice, or observance.
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