Marketing Director, SMB Self-Service

Who we are

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.

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Job Description Summary:

This position will be leading the PayPal.com global SMB website strategy for the self-service channel within the marketing organization. You will drive the overall SMB business and performance strategy for the web; meet our channel forecast and execution goals; collaborate with product partners to optimize overall intake and stakeholder processes; drive business requirements, communicate, organize, and align stakeholders, and provide business insights to help prioritize the product and engineering backlogs. To be successful this person should be obsessive about measuring results, relentless about a customer first approach, have strong design intuition and proven ability to balance rolling up their sleeves to get work done and building out strategic plans

Job Description:

Director – SMB Self-service Channel Manager  (Open to discussing the actual title)

This position will be leading the PayPal.com global SMB website strategy for the self-service channel within the marketing organization.  You will drive the overall SMB business and performance strategy for the web;  meet our channel forecast and execution goals; collaborate with product partners to optimize overall intake and stakeholder processes;  drive business requirements, communicate, organize, and align stakeholders, and provide business insights to help prioritize the product and engineering backlogs.  To be successful this person should be obsessive about measuring results, relentless about a customer first approach, have strong design intuition and proven ability to balance rolling up their sleeves to get work done and building out strategic plans 

What you will be doing

• Lead global SMB strategy for how the PayPal.com SMB site evolves and scales to attract, engage and retain the different SMB segments across our product/solution set.
• Accountable for web marketing KPI’s across self-service channel including page views, signup, activation, and adoption
• Constantly evolving the strategy and priorities based on business insights to optimize and personalize web experience to increase lead conversion and decrease time to adoptions
• Responsible for defining the business requirements for the SMB site and partner with product and engineering to ensure we have the capabilities and tools to deliver great merchant experience 
• Partner with the Marketing acquisition teams to develop the overall inbound content strategy end to end on PayPal.com to ensure that the right type of content is included at each stage of the research/discovery/engagement journey

Skills 

• 8+ [what is the right number of years for a director] years working on web marketing, channel manager, user acquisition and demand gen to analyze the produce results in an unmanaged .com channel
• Excellent analytics skills, able to translate data driven insights into marketing strategy recommendations 
• Exceptional web strategy, channel management and performance management skills, and excellent communication skills plus the ability to understand the bigger business picture.
• Proven experience managing to a forecast and success in developing roadmaps and business strategies to achieve impact and financial outcomes.
• Skilled in defining and implementing customer journey mapping and experience
• Has worked with brand in different stages of the customer journey maturity from those starting with mapping, pilot testing journey improvements, rolling out journeys and more broadly scaling across global sites.  
• Strong relationship building and stakeholder management across different orgs and departments
• Ability to be self-directed, resourceful, and know when to productivity take initiative.

Subsidiary:

PayPal

Travel Percent:

0

For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

As part of PayPal’s commitment to employees’ health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.