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Senior Marketing Manager, Lacoste & Hugo Boss


Coty is a multinational company that develops, manufactures, markets, and distributes a wide variety of beauty products.



On-Site (Omni-Work Policy) – Full Time – Senior Level

COTY is looking for smart leaders who are fast and passionate.

We’re looking for a Senior Marketing Manager to join our US Marketing team to spearhead the Lacoste and Hugo Boss brands. You will lead the acceleration of the brand and be responsible for developing and implementing the U.S. Marketing strategy, in alignment with the U.S. financial targets and the Global marketing strategy.

You will also play a key role to drive the customer marketing strategy and execution for key Department Stores, Specialty retailers and e-Commerce Channels.


The Senior Marketing Manager will lead collaboratively key cross-functional teams, strategizing around all aspects of marketing including Media, influencers/PR, merchandising, retail dotcom, sales/retail/ education, demand planning, finance, on the overall brand strategy while managing top management requests and the day-to-day business needs.

Execute Strong programs to reach SOM, Sales, and Financial targets for the ongoing year.

  • Maximize the execution of the promotional support for the portfolio: Develop complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.
    • Create a strong alliance with Sales leadership to ensure key account plans are aligned with brand strategies.
  • Flawless launch of newness including 360 campaigns with above the line and below the line.
  • Help manage brand profitability through SKUs management, cost of goods optimizations, mix and budget optimization.
  • Create retailer’s strategies & presentations and present to retailer partners to obtain their buy-in as needed.
  • Support forecasting process. Work with the forecasting team and support the phasing of saleable and promotional items.

Strategically Plan the coming years based on learning, insights, and a hunger for innovation:

  • Portfolio/brands performance analysis and specific programs deep-dive.
  • Identify new product concepts based on market trends, consumer trends, consumer insights, category dynamics, competitive activity, innovative approaches in different categories, and specific retailer opportunities
  • Partner with Global on deep-dive market research, analysis, insights to develop long-term brand strategies and execution of key consumer engagement activities.
  • Evaluate new product opportunities, analysing potential in terms of sales, profit, and ideal fit against other products.


Education & Professional Experience:

  • Bachelor’s degree is required. MBA is preferred.
  • 8+ years relevant work experience in marketing or product management
  • Ideal candidate would have Fragrance expertise and knowledge of navigating with a License a plus.
  • Innovative, team-oriented leader with proven success in creating holistic, integrated brand strategies in a constantly evolving environment with rapidly changing priorities.
  • Visionary and commercially minded; a consumer-focused entrepreneur who knows how to build brands.
  • Strong cross-functional leadership and organizational skills with proven experience in a matrixed, multi-business group company.
  • Ability to unite key colleagues and external partners by gaining trust through demonstrated expertise.
  • Digitally savvy, with marketing knowledge across media – digital, social, print, OOH.

We love to see candidates who have:

  • Strategic mind with strong Business acumen: Proven Brand Strategist with deep consumer understanding. Analytical thinking and accuracy.
  • Creativity, Innovation & Intuition
  • Passionate about Beauty and Luxury
  • Strong attention to detail & an eye for luxury
  • Knowledge of beauty products/trends / social media and influencer programs
  • Leadership and Personal: team builder/team player, a great motivator, development of talent, excellent communication skills
  • Focused & Agile: Proactivity and start-up mindset, excel in a fast pace environment, autonomy/ initiative, tenacity/resilience to achieve targets


This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month in the office and 50% at home. We believe that a more flexible philosophy of work will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

Per the NYC Vaccine Mandate, COVID-19 vaccinations are required to work in any Coty office, Retailer, or partner facility. You may find Coty’s NYC Covid-19 Vaccination Policy here .


Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.


We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English – Please click on this link to review the Notification of Equal Opportunity Rights poster

Español – Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo

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Senior Marketing Manager, Lacoste & Hugo Boss

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Coty is a multinational company that develops, manufactures, markets, and distributes a wide variety of beauty products.

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