Spectrum provides a full range of advanced broadband services, including video entertainment programming, internet access, and home phone service.
Dir, Retail Merchandising will be responsible for identifying and executing on strategic partnerships that drive revenue, enable new products and services, and enhance the user experience across Charter Authorized Retail Partners.
MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently supports all efforts to simplify and enhance the customer experience.
This role will be responsible for identifying and executing on strategic partnerships that drive revenue, enable new products and services, and enhance the user experience across Charter Authorized Retail Partners.
This role will offer an opportunity to influence Spectrum sales and go-to-market strategy and lead key initiatives within the channel.
Responsible for growing existing partnerships; identifying new areas of collaboration, driving consumer awareness, engagement, and revenue opportunities with high-value partners
Lead the development and oversight of Retail Sales Channel campaigns, marketing operations, analytics, marketing technologies, customer life cycle management, and brand and content and test cycles from inception through implementation and the ongoing working relationship with Retail partners and Store management.
Collaborate with Marketing, Product, Agencies, and Print Facilities to execute product positioning and collateral for the roll-out of new products.
Identify opportunities to consistently execute Spectrum brand and merchandising in Retail Partners unique spaces. Scan market trends, source ideas internally and externally, and evaluate Spectrum brand to our consumers.
Responsible for enforcing brand messaging, offers, and marketing materials for the entire retail partner’s portfolio.
Influence and collaborate extensively with local, regional, and corporate stakeholders to leverage functional expertise, gather feedback, and share learnings on a periodic basis. Functional areas like research, analytics, Marketing, Retail Strategy, Operations, Multicultural, Agencies, eCommerce, Stores, and Product teams need to be pulled in as needed into virtual teams to drive the innovation agenda and progress on key projects.
Identify and qualify new sales opportunities through in-depth knowledge of the customer and market, competitive environment in the marketplace, and the financial/strategic value of the opportunity.
Develop strategic partnerships and manage the relationships with Charter Authorized Retail Partners to grow effectiveness of the retail channel by continuously monitoring trends, opportunities, and issues and performing in-depth needs assessments.
Represent the company in the industry, responsible for growing and maintaining the company’s reputation.
Serve as an escalation path for retail sales and internal partners to ensure our products are positioning aligns with brand guidelines and provide excellent customer service.
Learn and develop further knowledge of new technologies and selling points, which includes enhancing expertise in the company’s products and services.
Provide input on training content and process based on collateral, merchandising communication with sales teams, retail partners, industry best practices, or recommended process improvements.
Oversee budget process and expenditures while staying within accounting guidelines.
Build a high-performance team by recruiting, training, and retaining the best talent. Support in the recruitment process as necessary.
Provide guidance, monitor, and manage the enforcement of all Company policies.
Required Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Ability to work through complex, enterprise level issues with a methodical approach
Detailed orientated with exceptional analytical skills.
Knowledge of sales strategies and procedures
Knowledge of pricing, contract, and billing procedures
Bachelor’s Degree or equivalent work experience
Required Related Work Experience and Number of Years
Sales management – 8+
Cable/Telecommunications Industry – 10+
Program Management – 5+
Consumer Electronics/Wireless – 10 +
Retail Innovation/Design Customer Experience – 10+
SRL701 313944 313944BR