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Director, Product Marketing

Chewy

We’re building and growing…in dog years. No longer a young pup, we’re proud to be one of the fastest growing e-commerce companies of all time.

Our Opportunity:

We are on a mission to be the most trusted brand for Pet Parents. We’re building a shopping experience that is simpler, smarter, and more intuitive, with the exceptional customer service our pet parents expect. In this role, you’ll help define that future and help us build and evangelize it. As the Director, Product Marketing, you will lead the Product Marketing function at Chewy, establishing a vision, hiring a team, and executing the strategy to bring products to life. 

This is a high-visibility role that will directly impact both the Chewy business and its development as a brand. You – and the team you build – will be responsible for:

  • Identifying what is most needed and most compelling to customers – and feeding that insight back into the organization to influence product strategy, prioritization, marketing investment, and related messaging.
  • Leading the cross-functional development and execution of go-to-market strategies and plans designed to drive desired business-critical metrics (e.g., awareness, consideration, trial, and adoption).
  • Monitoring, analyzing, and reporting on product marketing program performance and making recommendations to improve both the product offering itself and related marketing and messaging.
  • Identifying and delivering new business opportunities to drive growth for Chewy through cross-selling, promotions, partnerships, or other programs, with the potential to deliver customer value at scale.
  • In addition, as a senior leader in the marketing organization, you will help build a world-class marketing team, a best-in-class brand, scalable business processes, and strong cross-company relationships. 

What You’ll Do:

  • Partner with Product, Marketing and Retail leadership to deeply understand the business including vision, near term and long term goals, operations, technology, sales, gaps & opportunities, and the P&L .
  • Lead the annual marketing planning process for PMM and continue to optimize and iterate on that plan throughout the year.
  • Identify and socialize key customer needs and unmet growth opportunities through partnerships with Consumer Insights, UX research, or 1st and 3rd party research.
  • Recruit, nurture and retain a best-in-class team of product marketers.
  • Partner with Brand Strategy to extend the Chewy brand narrative through the products you support, defining the products, features and RTBs needed to deliver our promise to customers.
  • Define the value proposition and related messaging for prioritized Chewy products. Own “the brief.”
  • Lead cross-functional teams in the development of go-to-market strategies and plans designed to drive desired business KPIs. Work with marketing channel owners (media, CRM, Social) and Creative teams, to support appropriate plans, including people and budgetary investment levels.
  • Together with the product team, educate both internal and external stakeholders about our product features and their benefits.

 

What You’ll Need:

You are a strong leader and great people manager.  You motivate and inspire even as you ask tough questions and challenge the status quo.  You love working in a fast paced environment and collaborating across teams.  You can drive both strategy with creative solutions, and execution in a matrixed organization. You come with a successful track record of cultivating both trust and influence with key stakeholders, driving quantifiable business results and building a brand for the long haul.  If this sounds like you, we’d love to hear from you!

  • Experience (10+ years) in product, product marketing, or brand management – preferably with a retail company/brand and/or technology company/brand.
  • Success launching and scaling mass-market consumer products or services that both drive the business and strengthen the brand.
  • Proven ability to lead a high-performing team in a matrixed environment.
  • Strong analytic skills and the ability to drive data-driven recommendations and decision making.
  • Experience creating integrated marketing plans to support product launch and expansion efforts. 
  • Experience working with marketing channel owners to shape marketing strategy and drive tactical execution. 
  • Expertise in one or more communication channels is a plus.
  • Executive level communication skills.
  • Ability to confidently analyze business results and report performance to executive leadership and cross functional teams. 
  • Ability to influence others to get things done in a timely fashion; balance multiple priorities, adapt to changing business needs and meet deadlines.
  • MBA preferred.
  • Must love this stuff.

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

 

If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Chewy, please contact HR@chewy.com

 

To access Chewy’s Privacy Policy, which contains information regarding information collected from job applicants and how we use it, please click here: https://www.chewy.com/app/content/privacy).

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Director, Product Marketing

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Chewy

We’re building and growing…in dog years. No longer a young pup, we’re proud to be one of the fastest growing e-commerce companies of all time.

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