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Digital Presence Manager

Gannett USA TODAY NETWORK

USA TODAY NETWORK brings timely news and entertainment right to the fingertips of readers around the country by pairing innovative technology with razor-sharp reporting and storytelling.

United States • Virtual Req #23858

Wednesday, June 22, 2022

The Digital Presence Manager (DPM) will be the point of contact for clients and sales reps, and work to ensure the successful management and execution of digital presence campaigns. This includes a focus on search engine optimization (SEO), organic social media marketing campaigns (SMM), social content promotion, local listings, and websites. They will provide best in-class customer service, detail-oriented account management, strategic oversight, and excellent cross-team collaboration.

An effective DPM has great aptitude in building and maintaining customer relationships. They also possess excellent planning, leadership, and project management abilities which they will use to coordinate and advise clients, sales, peers, and supervisors.

Key Responsibilities:

  • Build and maintain strong interpersonal client relationships, beginning at the account onboarding stage
  • Conduct regular review and reporting calls with clients to discuss marketing campaign performance and strategy
  • Ongoing project management, collaboration and organizing to ensure successful delivery of SEO and social media marketing campaigns
  • Manage and coordinate requests for clients with digital listings and website products
  • Manage and maintain Facebook boosted post spend to support organic social media campaigns
  • Keep up to date on latest industry trends
  • Build strategy and establish performance baselines

Accountabilities:

  • Digital Presence Managers are accountable to their clients and the DPM team managers.

Skills Required or Preferred:

  • Excellent understanding of marketing concepts, value, and best practices of owned and earned media, particularly around SEO and social media marketing
  • Basic understanding of website setups, including key areas that impact SEO performance and online visibility
  • Ability to communicate different marketing strategies and tactics to clients in a way they can comprehend and trust
  • Excellent analytical and presentation skills, including the ability to decipher data into actionable items so clients can collaborate with us and understand how our work is benefiting them
  • Superior customer service skills, including the ability to build long-term relationships, present new ideas, and assist with client upsells
  • Excellent communication and interpersonal skills, including the ability to communicate at various levels across companies, and internally across departments with highly skilled specialists
  • Ability to work independently and as part of a team, as well as work remotely
  • Proven project management, organizational, and time management skills
  • Ability to stay up to date on latest industry trends; and articulate them clearly and confidently Expertise or Proficiency:
  • Computer skills, including Microsoft Suite
  • Salesforce / Customer Relationship Management tools
  • SEO Tools – Google Analytics, AdWords, Search Console
  • Social Tools: Facebook: Business Manager, Ads Manager, Audience Insights and equivalents within additional social media sites, social relationship platforms (i.e., Spredfast, Sprinklr, Sprout, etc.), brand monitoring software (i.e., Brandwatch, Meltwater, etc.)
  • Website Tools/Platforms – i.e., WordPress, HubSpot, GoDaddy Education/Certification Requirements:
  • Bachelor’s degree in Marketing, Advertising, Emerging Media or related field preferred

Expertise or Proficiency:

  • C
  • Salesforce /
  • SEO Tools – Google Analytics, AdWords, Search Console
  • Social Tools: Facebook: Business Manager, Ads Manager, Audience Insights and equivalents within additional social media sites, social relationship platforms (
  • Website Tools/Platforms – i.e., WordPress, HubSpot, GoDaddy

Education/Certification Requirements:

  • Bachelor’s degree in Marketing, Advertising, Emerging Media or related field preferred
  • Experience Required or Preferred:
  • 2-5 years or more of relevant experience as an account manager or related title in digital marketing.
  • Experience working with SEO and social media marketing clients strongly preferred.
  • B2B marketing experience, focused on small-to-medium (SMB) and/or local businesses

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Digital Presence Manager

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USA TODAY NETWORK

USA TODAY NETWORK brings timely news and entertainment right to the fingertips of readers around the country by pairing innovative technology with razor-sharp reporting and storytelling.

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