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Assistant Brand Manager, Skincare – CoverGirl


Coty is a multinational company that develops, manufactures, markets, and distributes a wide variety of beauty products.



On-Site (Omni-Work Policy) – Full Time – Mid-Senior Level

COTY is looking for smart leaders who are fast and passionate.

The Assistant Marketing Manager, Covergirl is responsible for assisting the Marketing Director of Covergirl US Face Marketing in the development and implementation of business and marketing strategies to drive profitable growth for Covergirl’s Skincare segment. He/she will assist in the effective management of marketing, advertising and promotional activities, as well as assisting the Marketing Director on business analysis, planning and forecasting. He/she will contribute to the total effectiveness of the brand by offering business recommendations and creative ideas, communicating openly, and proactively solving problems.

In addition, the Assistant Marketing Manager, Covergirl Skincare will play a key role coordinating programs across the broader integrated marketing team – including Global Marketing, Local Brand Marketing, Local Trade Marketing, In-Store, and external agency partners – to ensure seamless in-market execution.

The Assistant Marketing Manager, Covergirl is versatile and knows his/her market, portfolio and consumers better than anyone else. He/she has strong analytical, leadership and communication skills and is highly attuned to both the competitive environment and pop culture. He/she is detail oriented, has high quality standards and is capable of managing complexity across numerous stakeholders to deliver results on time with excellence.


In this role you will be responsible for:

    • Ongoing business analysis and reporting for the Covergirl Skincare segment. Analyze and derive insights from sales trends, customer trends, competitive performance and industry trends to recommend strategic choices and actions to drive the business. Maintain regular tracking of business results.
    • Assist Marketing Director in forecasting monthly consumption based on sales trends.
    • Assist Marketing Director on budget management to reconcile all spend on a monthly basis.
    • Monitor excess and obsolete inventory and provide strategic recommendations on how to reduce / manage.
    • Assist Marketing Director on the planning and launch execution for Skincare, collaborating with brand marketing peers and cross-functional partners to deliver with excellence brand initiatives that win in the market.
    • Assist in the development and execution of marketing support initiatives to drive core base business products.
    • Contribute to new initiative sizing for innovation P&L. Evaluate detailed sku-level performance biannually to recommend items for discontinuation.
  • MEDIA / PR
    • Assist Marketing Director and Manager Social/Digital in developing paid and earned media briefs.
    • Review & provide comprehensive feedback to manager on local media assets throughout process of media plan execution.
    • Assist in preparation for all PR materials needed for PR events and product launches.
    • Assist in preparation of sales materials, including internal webinar presentations to Sales teams and retailer line review presentation materials.
    • Act as key contact for the Sales Information team to ensure commercial readiness milestones are completed on time.


We’d love to see candidates who have:


  • 4-year Undergraduate Degree
  • 3-5 years of Marketing and/or Digital experience
  • Beauty experience very strongly preferred


  • Culturally Aware – Plugged into what’s trending, new and next and able to connect that awareness with business and planning strategies
  • Strategic – Planning, administration, facilitation, creativity, problem analysis, decision making
  • Business – Work-flow structuring, monitoring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management.
  • Creativity and Innovation – Creativity, business savvy, originality, intuition
  • Leadership and Personal – Motivating others, effective communication, relationship-building, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration
  • Passion for Brands/Beauty – in-tune with the marketplace, seeks out new ideas and inspiration


This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month in the office and 50% at home. We believe that a more flexible philosophy of work will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

Per the NYC Vaccine Mandate, COVID-19 vaccinations are required to work in any Coty office, Retailer, or partner facility. You may find Coty’s NYC Covid-19 Vaccination Policy here .


Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.


We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English – Please click on this link to review the Notification of Equal Opportunity Rights poster

Español – Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo

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Assistant Brand Manager, Skincare – CoverGirl

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Coty is a multinational company that develops, manufactures, markets, and distributes a wide variety of beauty products.

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