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Email Marketing Manager, Blink Marketing

Amazon

Our mission: To be Earth's most customer-centric company.

DESCRIPTION

Job summary
As part of Amazon Devices the innovative consumer electronics division that brings you Kindle, Fire Tablets, Fire TV, and Echo Blink is looking for a data-driven, customer-obsessed marketing manager to drive scaled email marketing campaigns globally.

In this role you will be responsible for defining and executing the vision for email marketing strategies and campaigns with global scope. This role will have end-to-end ownership of subscription campaigns, including automated flows and promotional emails from strategy to execution with a strong foundation in e-commerce best practices.

This is a critical role on our marketing team as we look to scale acquisition, engagement, and retention efforts globally.

Key job responsibilities

  • Own email marketing campaigns from beginning to end from gathering of requirements, design and development, to testing, launch, and reporting
  • Generate on-brand, best-in-class content, tailored to appropriate customers
  • Leverage Braze and other tools to increase performance
  • Build email programs and execute campaigns that drive awareness, engagement, and revenue
  • Work with stakeholders to build campaigns that inform customers of launches, promotions, news, and events
  • Create and test campaigns and templates that align content to customer preferences
  • Analyze, report on, and optimize against key metrics including CTR, open rates, revenue lift, and engagement
  • Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting
  • Develop and lead an annual email marketing plan to align on key growth areas, maintain a project schedule, and make it visible to leadership
  • Gain subject matter expertise in customer pain points and deliver proactive solutions
  • Research and develop an iterative testing strategy to gain insights and continuously improve the customer experience
  • Work with marketing, content, design, product, support, engineering, and leadership to align channel initiatives with business goals
  • Analyze cohorts and segment effectively to drive growth
  • Track email best practices, industry trends, and make proactive recommendations

A day in the life
This role’s primary focus will be to build and execute global email marketing strategies and campaigns to enhance the customer experience and drive growth for our business. The ideal candidate has experience leveraging data to gain insights and solve problems, an eye for design, experience with content strategy, and technical email development skills.

You will bring your proven creative, analytical, and strategic capabilities to imagine, develop, plan, implement, and optimize compelling campaigns that deliver results.

You think strategically and execute flawlessly. You understand data workflows, customer segmentation, automation and personalization, ecomm and consumer marketing, and testing best practices.

You earn trust with key stakeholders across multiple teams and are excited to test and learn in a data-driven environment. You work autonomously yet enjoy collaboration, handle multiple large-scale initiatives, and deliver results that raise the bar.

About the team
Blink Marketing is dedicated to delivering the best possible experience for our customers while driving growth for the Blink brand. We are committed to upholding our Leadership Principals including learn and be curious, earn trust, deliver results, and of course customer obsession. We strive to produce best-in-class content, creative, and campaigns across channels and markets. We embrace our differences, seek to raise the bar, and work tirelessly to surprise, delight, and innovate.

BASIC QUALIFICATIONS

  • Bachelor’s degree in marketing, business, communication, computer science, or other related field
  • 4+ years experience with marketing automation platforms, direct experience on Braze required
  • 4+ years experience building, executing and scaling cross-functional email marketing campaigns (including automated flows) from concept to completion; including testing, sending, and reporting for an established brand
  • 4+ years of professional e-commerce or consumer marketing experience
  • 4+ years experience using analytical tools to measure performance, determine improvements and innovations, and make adjustments accordingly
  • 4+ years of basic HTML and/or XML, plus the ability to learn our in-house analysis tools quickly
  • 4+ years experience creating global campaign strategies and running multi-lingual campaigns when a translation is provided
  • 4+ years experience using customer research, data and metrics to back up assumptions, generate forecasts, and assess the efficacy of programs

PREFERRED QUALIFICATIONS

  • Experience presenting metrics and progress to goal to senior leadership
  • Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities
  • Experience in B2C, digital advertising, and ad-tech products/services
  • Strong execution capability with highest standards in a rapidly evolving business
  • Ambitious self-starter with demonstrated ability and willingness to roll up sleeves to get the job done
  • Strong drive for results with the ability to manage independently
  • Excellent written and verbal communication skills
  • Experience working cross-functionally across Sales, Product Management, Marketing, PR, Legal, and Research
  • Experience building and optimizing multi-touch attribution models

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Workers in New York City who perform in-person work or interact with the public in the course of business must show proof they have been fully vaccinated against COVID or request and receive approval for a reasonable accommodation, including medical or religious accommodation.

To apply for the job click here

Email Marketing Manager, Blink Marketing

To apply for the job click here

Contact us

Amazon

Our mission: To be Earth's most customer-centric company.

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