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Brand Campaigns Marketing Director

medidata Medidata

Medidata develops cloud-based tech that streamlines biopharma research. Its platform optimizes drug development and clinical trial processes, accelerating time-to-market for new treatments.

Medidata: Powering Smarter Treatments and Healthier People

Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 1,900+ customers and partners access the world’s most trusted platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata

Your Mission:

We are seeking a marketing leader with broad marketing expertise and cross-functional experience to drive the brand campaign strategy and management. You will be responsible for planning, developing, executing and measuring effective brand campaigns and initiatives. This role will focus on evolving and growing the Medidata brand by delivering effective storytelling to both internal and external customers that elevate our robust set of offerings. 

  • Evolve the brand campaign, including strategy, messaging, and creative executions that tie to marketing priorities and support the brand’s vision.

  • Partner closely with agencies on the development of the campaign, maintaining a strong and collaborative relationship. 

  • Conduct brand surveys and customer interviews and utilize market research studies to gather important brand data to use in the development of the brand campaign.

  • Develop compelling brand content, stories, and collateral, including landing pages, videos, banner ads, customer testimonials, etc. 

  • Build highly collaborative relationships with internal stakeholders in marketing and across the business to ensure their business needs are captured in and met by the brand plans.

  • Create a standardized measurement plan, setting brand goals and KPIs and monitoring and analyzing performance. 

Your Competencies: 

  • Proven ability to build and deploy brand campaigns and communicate recommendations to key stakeholders.

  • Adept at working in a fast-paced environment and successfully juggle multiple assignments at once with tight deadlines. 

  • Exceptional prioritization, problem-solving, and project management skills 

  • Superior communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans. 

  • Strong analytical skills partnered with a creative mind

  • Self-starter and ability to build programs from scratch 

Your Education & Experience:

  • Bachelor’s degree required preferably in Marketing, Communications, or related field 

  • Requires a minimum of 10 years of related experience in brand or campaign management with a Bachelor’s degree; or 8 years and a Master’s degree;

  • Strong B2B marketing experience in planning and executing cross channel marketing campaigns preferred 

  • Life sciences industry and/or clinical development area preferred 

  • Medidata is making a real difference in the lives of patients everywhere by accelerating critical drug and medical device development, enabling life

Medidata requires all U.S. employees to be fully vaccinated against COVID-19 and to provide documentation of full vaccination, unless qualified for an accommodation as determined by Medidata, consistent with applicable law.  Although accommodation requests will be considered (and granted where appropriate/possible), it may be determined that a candidate is unable to adequately perform the essential functions of the position without imposing an undue hardship on Medidata due to customer requirements, staffing needs, or other business reasons.

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Medidata Solutions, Inc. is an Equal Opportunity Employer. Medidata Solutions provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by the law. Medidata Solutions complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. 

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Brand Campaigns Marketing Director

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Medidata

Medidata develops cloud-based tech that streamlines biopharma research. Its platform optimizes drug development and clinical trial processes, accelerating time-to-market for new treatments.

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