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Marketing Manager – Loyalty and Promotions


Mattel creates innovative products and experiences that inspire, entertain, and develop children through play.

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:  The Marketing Manager – Loyalty and Promotions position is part of the American Girl marketing team located at Mattel’s El Segundo, CA campus.

Job Description

The Opportunity: The Marketing Manager – Loyalty and Promotions role is responsible for leading the day to day  Loyalty and Promotions programs for American Girl ensuring an omni-channel approach across all activations.  Working with the Director of Marketing and VP on the strategies, this role will oversee the day-to-day execution of the Loyalty and Promotions campaigns, the Manager will partner closely with a cross-functional team to drive business KPIs.

What Your Impact Will Be: 


  • Manage the ongoing evaluation and optimization of the program to drive enrollment, engagement, and retention for AG Rewards(tm)
  • Strategize with agency and cross-functional team members to identify opportunities and workstreams that will continue to support the loyalty program as a topline sales driver for American Girl
  • Integrate opportunities to drive enrollment and engagement into the larger promotional plan
  • Champion projects that help elevate the program as a best in class loyalty program representing a premium brand
  • Monitor performance of key KPIs such as member enrollment, AOV, lifetime customer value, active buyers, retention rate, and certificate redemption
  • Develop ongoing test and learn opportunities to refine the loyalty playbook based on key learnings
  • Lead weekly initiative meetings with agency and cross-functional team members


  • Work with senior team to develop  the omni-channel promotional strategic framework
  • Manage day to day activities and project management
  • Responsible for yearly promotional planning while continuously optimizing the calendar on a quarterly, weekly, and sometimes daily basis based on evolving business needs and competitive landscape
  • Work with cross-functional teams including Brand Marketing, Forecasting, Supply Planning, Finance, Analytics and Customer Service to execute promotions
  • Identify promotional objectives, set KPIs and track performance including ROI of promotional programs
  • Communicate promotional plans to channel marketing leads to execute consumer communication across stores, ecommerce, and digital channels including social, email and affiliate marketing programs.
  • Partner with Analytics team deliver weekly insights on promotional performance across planned promotions and seasonal liquidation
  • Work with Forecasting and Sales team to reduce inventory as needed through external channels.


What We’re Looking For: 

  • 8-10 years of experience working in multi-channel Retail or Consumer Products industry, where CRM driven cross-channel planning, execution, budgeting and analysis are essential
  • The ideal candidate will have 3-4 year’s experience working across Loyalty and/or Promotions in retail or fashion industry preferred.
  • Must be nimble and be able to shift quickly to adapt to business priorities
  • Proficiency in developing strategic plans and managing large-scale marketing projects
  • Strong cross-functional skills including collaboration, problem-solving, negotiation and influencing key stakeholders both internal and external
  • Experience collaborating with IT, Product Management, channel marketers, creative, and UX teams to ensure success of programs
  • Team Leader who can handle the challenge of coordinating a multi-channel, cross functional teams on multiple accounts and/or initiatives.
  • Strong verbal and written communication skills.  Strong oral presentation skills and ability to adapt communication as appropriate for different levels of management and customer audiences. 
  • Strategic and creative thinker with the ability to challenge effectively.
  • Highly analytical with the ability to interpret data and insights.

Additional Information

What It’s Like to Work Here:

American Girl is subsidiary of Mattel, a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

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Marketing Manager – Loyalty and Promotions

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Mattel creates innovative products and experiences that inspire, entertain, and develop children through play.

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