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Brand Content Manager, Marcom

Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

Summary Posted: May 25, 2022
Role Number:200382889

Marcom is Apple’s Global Marketing Communications group. We oversee all of Apple’s advertising and marketing to ensure the flawless development and execution of world-class communications. Apple’s Worldwide (WW) Marcom team is looking for an experienced marketing communications professional to provide strategic and executional leadership across our consumer marketing with a focus on creative content. In this role, the Brand Content Manager will join an established team of Brand Managers, Functional Producers, creative teams, and Planners who work across the Marcom functional teams (Apple Retail, Channel, Interactive, Events, Video, and Packaging) to help lead, develop, and implement global integrated marketing communication efforts. The day-to-day responsibilities include briefing creative and content curation teams (for example, Business Affairs, the Photo team, and so on); driving communications across teams; aligning with creative development schedules, presentations, and approval processes; and troubleshooting to create a smooth workflow for the cross-functional teams involved.

Key Qualifications

* You have 7-10 years experience as an account manager, creative producer, or project manager, preferably at a creatively driven ad agency or in-house marketing communications department.
* You are enthusiastic, inquisitive, and team oriented, with the ability and vision to define the day-to-day aspects of your primary role while keeping focus on its larger goals.
* You have shown ability to actively build rapport, credibility, and influence and to make things happen throughout a highly matrixed organization.
* You have expertise in managing the creative development process across a variety of communication vehicles, including interactive, print, and PR.
* You will support, understand, and enhance the creative development process across multiple media and functional teams.
* You can balance working in a fast-paced, creatively driven organization with an analytical and focused approach to marketing.
* You are deeply organized and have rigorous attention to detail.
* You are interested in the Business and Education categories

Description
As a key member of the Brand team, you will drive and lead content strategy, creation and creative development for use across Apple touchpoints and GEOs to bring our business story to life. This content may include video, photography, demo content, third-party content, partner content, illustrations, screens, hardware, and animations. Partner with the Brand team, Planners, and Creative Directors to develop compelling content briefs that align with the overall communication strategies. Lead efforts/initiatives (launch, sustain, interactive redesigns) from inception to completion, including the creative content strategy and integration across functions. Act as the brand team authority on product accuracy across hardware, software and services Work closely with Product Marketing, PR, content teams, and Marcom specialists to strategically align our content to product features and communication strategies. Work closely with the Brand Manager and the Cross-functional Project Manager to create a high-level creative content plan across an initiative. Communicate the content strategy and directional changes to Marcom functional partners. Work closely with external teams (HI, ID, Engineering) to define how to best represent product features in our work Participate in creative reviews to ensure the content strategy is on brief and the content story is carried across marketing materials. Establish processes and documentation to track legal clearances, usages, and placements of key assets across all marketing touchpoints. Keeps all teams apprised of any product line-up and software updates that may impact content. Provide general support of questions arising during production and final hand-off

Education & Experience

Additional Requirements

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Brand Content Manager, Marcom

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Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

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