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IPA Partner Marketing – Partner Marketing Studio SCP and Promotional lead


Intel is an innovative technology company that uses artificial intelligence to elevate multiple industries.

IPA Partner Marketing – Partner Marketing Studio SCP and Promotional lead

Job Description

Job Description

  • GPM (Global Partner Marketing), in GMO (the Global Marketing Organization) inspires and delights Intel’s partners by delivering best-in-class partner marketing aligned to Intel’s vision, to drive mutual growth and to be the partner of choice.
  • IPA (Intel Partner Alliance) Partner Marketing is a new GPM team that is focused on: 1) developing and driving partner marketing at scale with a prioritized set of IPA’s 25k active member partners and 2) streamlining partner marketing journeys to support X-BU priorities.
  • Studio (Intel Partner Marketing Studio) is a resource for Intel partners to access ready-to-use marketing assets and campaigns that they may then use in their own marketing channels.
  • SCP (Systems and Components Partners) include Branded, and Component Distributors, OEMs, ODMs, Solution Providers, Solution Aggregators and OTSIs

The IPA Partner Marketing – Partner Marketing Studio SCP (System and Components Partners) and Promotional lead has the following responsibilities:

1. SCP Partner Pass Through Content in Studio

  • Define SCP’s strategic priorities: Per SCP partner type, work w/ SCP leadership in the Global Partners and Support team to translate strategic priorities for SCP Partners into content needs that those partners can find in Studio and use in their marketing channels.
  • Develop SCP pass through assets:
    • Content types may include banner ads, templates (case study, email, social posts), etc.
    • Develop an annual plan that outlines content needs per partner type, to support Intel strategy and messaging. Seek to find commonalities in needs between partner types.
    • Determine whether required content assets currently exist at Intel; translate such assets into the partner voice if needed
    • For net new assets, develop an SOW development for content needs and work with an external agency to scope requirements and manage asset production through delivery.
  • Manage Budget: Track budget spend against content deliverables. Create an annual budget ask for future needs.
  • Execute Asset Publishing: Work with Studio team to ensure that content is posted and easily discoverable, possibly requiring the creation of new navigational elements in Studio.
  • Track Asset Performance: Track downloads/usage of assets to ensure asset optimization

2. Studio Promotion

  • IPA outbound coordination: Work with IPA team to create a connected partner experience starting in IPA and driving partners to Studio
  • Develop regular communications for partner and internal Intel audiences that promote ALL new asset offerings in Studio
  • Geo coordination: Work with Geo and Program Marketing teams in ASMO, EMEA, APJ and PRC to help drive awareness of new content offerings in Studio

A successful candidate must demonstrate:

  • A clear understanding of Intel’s strategy and how to apply it in partner co-marketing activities
  • Familiarity with Intel Partner Alliance and Intel’s Partner Marketing Studio
  • Cross-functional team leadership, strategic thinking and influence/matrix skills
  • Strong program management skills
  • Execution excellence
  • Proven project management skills covering program timelines and budgets.
  • Solid interpersonal and communication skills
  • Critical thinking skills to translate cross-org inputs into a clear strategy.
  • Demonstrated creativity, drive, and work ethic to function well in a dynamic and ambiguous environment.
  • Flexible and resilient problem solver with the ability to build broad-based consensus and manage sensitive situations.


You must possess the minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. This Position is not eligible for Intel immigration sponsorship

Minimum Qualifications:

  • Bachelor’s Degree in Marketing or related field
  • 5+ years in sales or marketing

Preferred Qualifications:

  • Experience working w/ Intel’s System and Components Partners
  • Program management certifications
  • MBA

Requirements listed would be obtained through a combination of industry relevant job experience, internship experiences and or schoolwork/classes/research.

Inside this Business Group

Intel’s Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

Other Locations

US, Arizona, Phoenix;US, California, Folsom;US, California, Santa Clara

Intel strongly encourages employees to be vaccinated against COVID-19. Intel aligns to federal, state, and local laws and as a contractor to the U.S. Government is subject to government mandates that may be issued. Intel policies for COVID-19 including guidance about testing and vaccination are subject to change over time.

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Work Model for this Role

This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site.

USExperienced HireJR0221779HillsboroSales and Marketing

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IPA Partner Marketing – Partner Marketing Studio SCP and Promotional lead

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Intel is an innovative technology company that uses artificial intelligence to elevate multiple industries.

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