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Cross Initiatives Marketing Specialist

Intel

Intel is an innovative technology company that uses artificial intelligence to elevate multiple industries.

Cross Initiatives Marketing Specialist

Job Description

The Cross Initiatives Marketing Specialist is responsible for translating cross BU/cross initiative marketing strategies, developing programs and managing key moments to support APJ regional and country goals, as well as coordinating powerful narratives to amplify Intel’s technology leadership to drive one Intel impact in the market.

Job Description:

  • Responsibilities of cross initiative marketing campaign planning and management in the areas of ubiquitous computing, sustainability, security, and technology innovation leadership, covering cross-BU marketing programs and moments, including key industry events that Intel owns or that Intel participates in, as well as the content creation associated with the industry ecosystems to support business in the market.
  • Responsibilities of FPGA marketing, including digital marketing and content management, working with HQ and regional counterparts to amplify FPGA leadership in the Asia Pacific region.
  • Understand and translate marketing objectives and strategies well in strong partnership with head-quarter marketing, PMs and BU sales on the project basis, as well as manage the agencies for program implementation to drive technology advantages.
  • Anticipate long term cross initiative marketing opportunities with ecosystem partners and engage with head-quarter teams to determine and develop potential actions in the region.
  • Strong organizational, collaboration, project management and reporting skills, with the ability to work in a fast-paced, highly matrixed environment.

The candidate will demonstrate:

  • Strong strategy development, digital marketing expertise, event and content management on B2B marketing campaigns. FPGA marketing experiences would be a plus.
  • Capabilities and experiences collaborating with and influencing cross-functional teams as well as strong agency management experiences.
  • Excellent written, communication and presentation skills. Quick and innovative thinking, analytical skills.

Qualifications

Qualifications:

  • 5+ years of B2B marketing experiences with a bachelor’s degree in business administration, marketing, computer science or related fields.
  • Track record of B2B marketing campaign, digital marketing and key industry event management.
  • Experiences of working with account teams/industry partners for marketing and case studies across FPGA, AI, cloud or digital transformation will be desirable.

Inside this Business Group

Intel’s Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

Work Model for this Role

This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site.

TWExperienced HireJR0227214TaipeiSales and Marketing

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Cross Initiatives Marketing Specialist

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Intel

Intel is an innovative technology company that uses artificial intelligence to elevate multiple industries.

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