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Sr. Marketing Manager, Private Brands

Amazon

Our mission: To be Earth's most customer-centric company.

DESCRIPTION

Job summary
Are you customer obsessed, flexible, smart and analytical, strategic yet execution focused, hungry and passionate about e-commerce, with a strong work ethic? Want to work in one of the fastest growing and most innovative businesses at Amazon? Interested in working in a high impact role? If yes, this opportunity will appeal to you. Come join our marketing team and help define the course of the Private Brands journey in India.

We are seeking an experienced and results-driven marketer to develop and execute brand marketing and new product launch marketing for our Private Brands products. You will drive marketing plans and lead content development for our Private Brands business in India. You will work across a diverse portfolio of products, partner with multiple teams across Amazon, co-ordinate and work with external agency partners and have an opportunity to drive the marketing story for Amazon India’s Private Brands.

The successful candidate for this high impact role will be a self-starter with a passion for independent, creative problem-solving, have proven data analysis skills, demonstrate great “voice” and content creation chops (i.e. strong writing skills), show strong ownership and commitment, have proven leadership experience in managing projects, and bring relevant insights in marketing and merchandising. He or she will be able to think strategically and execute flawlessly. He or she will have a proven track record of delivering results within brand marketing. The ideal candidate will utilize data and customer insights to develop strategies that evolve and grow our private brands. This individual must excel in managing cross-functional efforts and partnering multiple stakeholders such as agencies – consumer research, creative and design agencies, product management teams, content development teams, internal stakeholders, legal, compliance, category managers and product imaging teams amongst others.

Core Responsibilities:

Create and manage Amazon-wide and cross-category marketing strategies for a portfolio of brands with an aim to drive customer acquisition, engagement and retention
• Drive awareness and discoverability of Private Brands products by closely partnering with global tech/ product teams
• New product launches in conjunction with Product Marketing Manager, giving inputs to the development of the product’s editorial direction, style guidelines, and merchandising calendar
• Develop packaging design for new product launches in line with brand guidelines, consumer and category codes by partnering multiple creative agencies
• Develop actionable customer insights through consumer research/ data analytics
• Bring the brand and product story alive onsite by working on product imaging, copy, brand store and design innovation while ensuring adherence to brand guidelines
• Identify and maximize cross-interaction where businesses overlap (e.g., Pantry, Grocery, Baby, HPC, SnS, Amazon Family, Amazon Prime, Other Hardlines, Electronics etc.)
• Own one or more key traffic drivers for the brand, and working as an advocate with central marketing and traffic teams
• Work on driving Share of Private Brands voice across all cross-category events
Create measurement dashboards for assessing the impact of marketing activities
• Work with global Private Brands teams to launch new global Private Brands in India
• Be a passionate advocate for customers and be their voice, help ensure a high bar on customer experience

Traits for the successful candidate include:

• Strong ownership and commitment, and the ability and desire to become a leader on the Amazon Private Brands team
• Impeccable judgment and the backbone to disagree when customer experience is at risk
• Detail-oriented and well organized, capable of handling multiple projects at once, and prepared to deal with rapidly-changing priorities in a fast-paced environment
• High judgment and discretion in decision making in order to build trust with relevant business leaders
Strong Bias for Action with the ability to deliver results within pressed timelines

BASIC QUALIFICATIONS

  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience using data and metrics to measure impact and determine improvements
  • Experience presenting metrics and progress to goal with stakeholders
  • 5+ years of marketing experience

• MBA degree
• 2 years+ relevant work experience in online marketing
• Experience using web metrics to gauge trends and evaluate content
• Experience with Excel and other data analysis tools (SQL)
• Experience using marketing metrics to drive business decisions
• Strong communication skills and high standard of written English
Aptitude for organization, flexibility and producing results in a fast paced environment

PREFERRED QUALIFICATIONS

• Prior brand and consumer marketing experience in CPG
• Demonstrated ability to start from zero, develop customer behavior understanding and use hard data and metrics to back up feature and customer segment recommendations
• Capability to meet our technical requirements, which include proficiency in Excel, plus the ability to learn in-house tools quickly
Capability to meet our technical requirements, which include proficiency in Excel, plus the ability to learn in-house tools quickly
High attention to detail and proven ability to manage multiple, competing priorities simultaneously

To apply for the job click here

Sr. Marketing Manager, Private Brands

To apply for the job click here

Contact us

Amazon

Our mission: To be Earth's most customer-centric company.

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