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IM EMEA – Marketing Manager Field Marketing France, Belgium and Luxembourg – Maternity cover

BNY Mellon

You can make a difference by working at BNY Mellon, where finance, technology and business intersect, to power the global financial industry.


Job Purpose:

In partnership with the Head of Marketing for the region, responsibility for developing marketing programs to target prospects and clients directly or through channel partners operating within region in support of generating new demand and retaining and developing existing clients. To deliver on this mandate, the role must work closely with central marketing functions as well as forming a close strategic alignment to regional Sales . The role involves understanding of the distribution channels in this region (institutional, wholesale and retail) in order to define a robust marketing and communications plan.

The role also involves building a network of marketing contacts within the wholesale segment that enables joint strategic marketing campaigns with the regions key Distributors (Saving banks, Banks, Fund supermarkets, etc). In addition, the role includes responsibility for the ultimate delivery of all elements of the marketing mix to the audiences identified.


  • In partnership with the Head of Marketing for the region promote a strong market orientation and influence strategy formulation in the designated markets to further penetrate, capture and maintain position in identified key market segments
  • Partner with marketing centre of excellence to share local insights and requirements and to embed centrally developed campaigns, content and utilisation of central execution services into plans
  • Participate in building co-marketing plans with central functions in support of revenue targets to target prospects, accounts, and/or partners directly operating within that region. Driving engagement with local buyers to inform and influence their buying decisions
  • Participate in creating channel marketing plans that help local Sales achieve a healthy pipeline
  • . Ensure that the elements of the marketing mix required to implement the marketing plan are employed in the most efficient manner and that agreed deliverables are delivered according to the defined scheduled.
  • Contribute towards the overall development of the company’s brand and visual identity and local brand awareness/ execution, ensuring compliance with the brand guidelines
  • Establish and strengthen relationships with identified key Distributors through the development of joint marketing initiatives (program localization) and/or sales campaigns. Understanding their needs and requirements for localization.
  • Orchestrate client/prospect journeys for the region utilising centrally developed campaigns & templates for web pages, emails, content etc. combined with regional developed assets / events.
  • Utilise central execution services to improve sophistication, consistency and capacity of engagement campaigns (Pune, central support)
  • Develop targeted direct marketing communications (regular and ad hoc) and manage the local sales support team to ensure implementation. In doing so, formulate ways to increasingly tie all e-communications to country dedicated websites that will allow promotion of BNY Mellon IM EMEA and its products whilst increasing website traffic
  • Contribute in the localization of all marketing materials, assets and programs required for the designated markets and oversee their review and update ensuring their relevancy for the market
  • Monitor and evaluate the effectiveness of all marketing activities. In addition, evaluate activities and identify improvements using data driven methods and making use of centrally developed reports and dashboards.
  • Ensurall local marketing activities are approved and ensure that the agreed procedure is followed and re-visited if needed on an annual basis
  • Establish and track lead generation metrics with central functions and promote the adoption of lead management processes.
  • Work as part of the Marketing team and contribute towards making internal and external processes flow smoothly and efficiently
  • Keep sales, client services and sales support personnel fully informed of all marketing developments affecting the regions at all times.
  • Local event management utilising central even management support, asset and program templates

Person Specification:

Core Competencies:

  • Change Leadership
  • Client Orientation
  • Developing Partnerships
  • Driving Execution
  • Operational Decision Making
  • Global Acumen
  • Fluent written and spoken Business French and English

People Management Competencies:

  • Attracting & Retaining Organisational Talent
  • Developing & Coaching Others
  • Managing for Results

Job Specific Competencies (please refer to the Competency Guide on the HR Intranet)

  • Need to be collaborative, professional and confident
  • Must have drive and enthusiasm

Technical Skills, Knowledge, Systems Knowledge (and associated skill level)

  • Knowledge of asset management industry

Academic/Professional Qualifications (or equivalent qualifiers)

  • Degree level or equivalent education preferred

Employer Description:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world’s financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It’s the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

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IM EMEA – Marketing Manager Field Marketing France, Belgium and Luxembourg – Maternity cover

To apply for the job click here

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BNY Mellon

You can make a difference by working at BNY Mellon, where finance, technology and business intersect, to power the global financial industry.

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